How would your company handle this one? Are there any lessons for Google Plus here from this Facebook disaster?
Infos auf Deutsch: http://www.arcor.de/content/pc_technik/internet/web_news/87807452,1,print,Disput+-+Facebook+%C3%A4u%C3%9Fert+sich+zum+Streit+zwischen+Merck+und+Merck.html
Merck Germany, Darmstadt had apparently signed a contract with Facebook in March 2010 for its brand page:
A few days back, however, when you clicked on the above you ended up with a page managed and owned by Merck - the company's US rival. Merck & Co. was formed in 1891, but became an independent U.S. company (separating itself from the German mother company) after World War I reparations.
Now the page has been sidelined by Facebook (no longer shows) because of the legal wrangling that is now taking place.
By about Oct. 11 this year, Merck Germany said it found that it no longer had administrative rights to the page which now had content that appeared to be "created by, and is related to" Merck & Co. in the U.S.
Therefore, Merck KGaA has filed a petition with the Supreme Court of the State of New York. The case is Merck KGaA v. Facebook Inc, New York State Supreme Court, New York County, No. 113215/2011.
You find the German company's Facebook page here:
There is still a US page which Facebook now moved to this URL:
What is your opinion, who will win this case?
What reasoning might the judge use?
Will there be other cases of this kind on Facebook and Google Plus?