RTT AG

RTT stands for creative and fascinating 3D visualization solutions, which bring products to life in realtime and portray them in a natural and realistic environment. The company provides its clients with assistance during each stage of the life cycle of their products – from the initial product design stage through to development and subsequent marketing and sales.

The 3D data model from the product development stage serves as the basis for all the following steps in the product lifecycle. It can be used, for example, to rapidly create computer generated, photorealistic product illustrations for the marketing department or to develop a 3D online product configurator on a website. In this way, RTT doesn’t just speed up decision making and development processes for its clients, but it also opens up new opportunities with regard to marketing and sales.

RTT visualization solutions are based on profound expertise in process consulting, support and training, as well as a software suite of RTT tools that is constantly being refined. Designers can utilize these tools to transform their ideas into powerful and convincing images that provide the basis for discussing draft designs. As development engineers can process complex CAD/CAS data with RTT tools and also integrate PDM data via a unique interface, the physical world is enhanced during the development process by a powerful world of virtual images. This helps considerably with the subsequent evaluation and analysis of products. And, further down the line, marketing and sales departments can address consumers with digital media as they replace traditional product images with photorealistic, virtual 3D visualizations. A key benefit in this respect is that a multi-channel sales and marketing process can be initiated at a much earlier stage. Product configurators pave the final steps of the way to providing ‘individualized’ products for consumers and increasing brand affiliation.

The company was founded in 1999 and its head office is in Munich, Germany. RTT has about 560 employees and is represented in 14 locations worldwide. Many leading businesses have put their trust in RTT and its portfolio of clients includes names such as Adidas, Airbus, Audi, BASF, BMW, Daimler, Electrolux, Eurocopter, Ferrari, General Motors, Harley-Davidson, Miele, Nissan, Porsche, Samsung, Sony Ericsson, The North Face, Toyota and Volkswagen.

The company is owned by the two founders and directors, Ludwig A. Fuchs and Christoph Karrasch. In the eleven years since its foundation, the company has seen rapid growth, achieving total preliminary sales in 2011 of approx. 54.8 million euros. Doing justice to the persistent growth of the enterprise, Roberto Schettler strengthens the management in the area Sales & Solutions as a new board member since August 2010.