XING - Future studies (RSS 2.0) http://www.xing.com/net/zukunftsforschung/ Latest articles in XING group "Future studies" en-en Copyright XING AG 04 Nov 2009 17:10:04 GMT 04 Nov 2009 17:10:04 GMT en-support@xing.com en-support@xing.com epublica XING http://www.xing.com/img/xing/xing_logo_small.gif http://www.xing.com/net/zukunftsforschung/ 90 45 Re^4: Is a 300-year guarantee for furniture possible? from Stefan Schär (29 Oct 2009, 10:19 am) in group "Future stu ..." http://www.xing.com/app/forum?op=showarticles&id=25502633&articleid=25537041#25537041 A 300-year guarantee seems to be a brave intention and a strong message regarding your quality. However, time goes faster and faster, so there are some questions you have to have good answers, if not, I personally would recommend not to launch such a business model: a) How strong is your brand? b) Is your company and your brand established with rather traditional values? c) Is there a market for people who want to buy furniture just once in their live and who have the intention to pass their ... Stefan Schär <en-support@xing.com> http://www.xing.com/app/forum?op=showarticles&id=25502633&articleid=25537041#25537041 Thu, 29 Oct 2009 10:19:02 GMT Re^3: Is a 300-year guarantee for furniture possible? from Francisco Marco-Serrano (29 Oct 2009, 09:47 am) in group "Future stu ..." http://www.xing.com/app/forum?op=showarticles&id=25502633&articleid=25535829#25535829 Don't get me wrong!, I think it's a brave positioning towards quality (not a mkt gimmick). Legally speaking, it's going to be a nightmare, but good solicitors are always around. Francisco Marco-Serrano <en-support@xing.com> http://www.xing.com/app/forum?op=showarticles&id=25502633&articleid=25535829#25535829 Thu, 29 Oct 2009 09:47:34 GMT Re^2: Is a 300-year guarantee for furniture possible? from Martin Hoenle (29 Oct 2009, 08:37 am) in group "Future stu ..." http://www.xing.com/app/forum?op=showarticles&id=25502633&articleid=25533347#25533347 Brikolor seem very serious about this and are investigating legal requirements etc. It certainly invites people to look at the stuff around tem in a different way. Martin Hoenle <en-support@xing.com> http://www.xing.com/app/forum?op=showarticles&id=25502633&articleid=25533347#25533347 Thu, 29 Oct 2009 08:37:46 GMT Re: Is a 300-year guarantee for furniture possible? from Francisco Marco-Serrano (28 Oct 2009, 3:19 pm) in group "Future stu ..." http://www.xing.com/app/forum?op=showarticles&id=25502633&articleid=25516590#25516590 Most companies won't even stand for 30 years (very few worldwide would be more than 100 years old), so the guarantee would be rippen off anyway. Of course, some furniture has stood for the pass of the centuries, and it hadn't any guarantee. However, it makes a good marketing pitch. Regards, Francisco Francisco Marco-Serrano <en-support@xing.com> http://www.xing.com/app/forum?op=showarticles&id=25502633&articleid=25516590#25516590 Wed, 28 Oct 2009 15:19:01 GMT Is a 300-year guarantee for furniture possible? from Martin Hoenle (28 Oct 2009, 08:52 am) in group "Future stu ..." http://www.xing.com/app/forum?op=showarticles&id=25502633&articleid=25502633#25502633 Industrialisation has lead to specialisation. Markets and division of labour are at the heart of capitalism. Consumerism and globalisation have further advanced these developments and production has moved ever further away from the point of use and consumption. The team at Brikolör are planning to turn this development on is its head by offering a 300 guarantee for their furniture – www.thequietriot.com . Martin Hoenle <en-support@xing.com> http://www.xing.com/app/forum?op=showarticles&id=25502633&articleid=25502633#25502633 Wed, 28 Oct 2009 08:52:32 GMT