http://www.xing.com/net/marketingboss/ Latest articles in XING group "Chief Marketing Officer's Exclusive" en-en Copyright XING AG 08 Nov 2009 11:10:06 GMT 08 Nov 2009 11:10:06 GMT en-support@xing.com en-support@xing.com epublica http://www.xing.com/img/xing/xing_logo_small.gif http://www.xing.com/net/marketingboss/ 90 45 http://www.xing.com/app/forum?op=showarticles&id=25748678&articleid=25748678#25748678 Hello I thought I'd let you know that I will be presenting a 2 day internet marketing seminar in Cairo in December. The program is designed so that you have great flexibility as to which parts you want to attend, if not the complete program. http://www.fokusintegrated.com/internet-marketing-seminar-in-cairo/ The course is organized by RJTulip, whom also organized the recent and highly rated internet marketing seminar in Cyprus. In fact every single delegate said they would recommend my internet ... Michael Leander Nielsen <en-support@xing.com> http://www.xing.com/app/forum?op=showarticles&id=25748678&articleid=25748678#25748678 Fri, 06 Nov 2009 08:57:52 GMT http://www.xing.com/app/forum?op=showarticles&id=25744163&articleid=25744163#25744163 Greetings, I’m a freelance B2B copywriter from Toronto. I look forward to connecting with other members of this group and discussing the latest global marketing trends. I write articles on how B2B marketers can improve their communications. If you have suggestions for article topics, I’d love to hear them. Send your suggestions to me at rachel@freshperspectivewriting.com or http://www.twitter.com/CopywriterTO. You can check out some of my B2B marketing articles and a special report, The Key to ... Rachel Foster <en-support@xing.com> http://www.xing.com/app/forum?op=showarticles&id=25744163&articleid=25744163#25744163 Fri, 06 Nov 2009 01:37:55 GMT http://www.xing.com/app/forum?op=showarticles&id=25713619&articleid=25713619#25713619 Hallo In die nächsten Wochen können Sie zwischen drei wertvollen Webseminaren entscheiden. Registrieren Sie sich ganz einfach über den folgenden Link. Um teilnehmen zu können, benötigen Sie nur einen Internetanschluss sowie einen Computer mit Lautsprecher oder Kopfhörer. 1. Wie große B2C Unternehmen Ihre CRM Systeme und Data Warehouses für bessere Response- und Konversionsraten nutzen können --> http://meemoo2.com/2009/09/webinar-b2c-unternehmen-ihre-crm-systeme-und-data-warehouses-fur-bessere-r ... Michael Leander Nielsen <en-support@xing.com> http://www.xing.com/app/forum?op=showarticles&id=25713619&articleid=25713619#25713619 Thu, 05 Nov 2009 06:39:20 GMT http://www.xing.com/app/forum?op=showarticles&id=25652568&articleid=25652568#25652568 UNDERSTANDING WOMEN! It’s not an easy task. It has been always very difficult and tiring task for opposite sex to understand women. Actually, none of them could successfully analyze and understood clearly. Those who think that they finally understood woman, took the decision to not think about this issue anymore when they suddenly faced the truth that their findings including rules of relationship do not work at all. This reality which is true on social and emotional relationships with women is ... Dr. Edin Güçlü Sözer <en-support@xing.com> http://www.xing.com/app/forum?op=showarticles&id=25652568&articleid=25652568#25652568 Tue, 03 Nov 2009 07:18:55 GMT http://www.xing.com/app/forum?op=showarticles&id=22657390&articleid=25644302#25644302 Yes, great opportunities all around - especially with web 2.0. But also true: the larger the company - the more of the budget goes into "must haves" (faux marketing) as price list, product documentations e.g. Whatever the size of the company though - I strongly believe: the better the product is... the higher your chances are on getting good results from zero budget (more realistic "low budget"). Me-Too products and advertisting-fairy-tale-benefit-products will always need more marketing blabla ... Susanna Kindler <en-support@xing.com> http://www.xing.com/app/forum?op=showarticles&id=22657390&articleid=25644302#25644302 Mon, 02 Nov 2009 18:49:58 GMT http://www.xing.com/app/forum?op=showarticles&id=22657390&articleid=25641429#25641429 Successfull marketing is primarely based on a successfull message and not on a large-scale-budget. The function of a large-scale-budget is to boost a message, but a weak or bad message can not be compensated by impressive budgets. The most interesting fact in this simple finding however is, that a strong message does not rely on the budget's amount to be successfull, however on the creativity of its 'owners'. Working for different companies I search first of all, what kind of news do they have ... Stefan Schär <en-support@xing.com> http://www.xing.com/app/forum?op=showarticles&id=22657390&articleid=25641429#25641429 Mon, 02 Nov 2009 16:46:02 GMT http://www.xing.com/app/forum?op=showarticles&id=22657390&articleid=25626061#25626061 Agreed, although even for bigger SMEs in the engineering industry it can still be merged with others as I experienced myself. Regards Raymond Ratchford Raymond Ratchford <en-support@xing.com> http://www.xing.com/app/forum?op=showarticles&id=22657390&articleid=25626061#25626061 Mon, 02 Nov 2009 09:43:15 GMT http://www.xing.com/app/forum?op=showarticles&id=22657390&articleid=25622925#25622925 Due to my experience I hardly believe that there is no budget available at all. The tricky thing in some companies, who do not have a precise marketing culture, is that marketing expenses are covered by sales departments (promos, fairs), engineering (sales documentation) and/or the general management (adverts, incentives). Therefore the 1st step should be the analysis of the budgeting split and process and merging those different sources to a unique and separate budget, which has to be linked ... Raymond Ratchford <en-support@xing.com> http://www.xing.com/app/forum?op=showarticles&id=22657390&articleid=25622925#25622925 Mon, 02 Nov 2009 08:07:15 GMT