http://www.xing.com/net/marketingboss/ Latest posts in XING group "Chief Marketing Officer's Exclusive" en-en Copyright XING AG 21 Mar 2014 13:30:04 GMT Fri, 21 Mar 2014 13:30:04 -0000 en-support@xing.com en-support@xing.com epublica http://www.xing.com/img/xing/xing_logo_small.gif http://www.xing.com/net/marketingboss/ 90 45 http://www.xing.com/app/forum?op=showarticles&id=46198619&articleid=46198619#46198619 Liebe Gruppenmitglieder, mein Name ist Norbert Schuster. Ich beschäftige mich seit über 20 Jahren als Marketing- und Vertriebsleiter mit der Vermarktung von IT-Lösungen (CRM-Systeme, Business-Publishing, Business Mapping mit Mindjet MindManager, Online-Collaboration mit pcvisit). Die Details dazu finden Sie in meinem Profil. Seit einigen Jahren bin ich jetzt selbstständig. Eine Säule meines Geschäftes ist die Unterstützung meiner Kunden als externer bzw. Interims-Marketingleiter. Die zweite ... Norbert Schuster <en-support@xing.com> http://www.xing.com/app/forum?op=showarticles&id=46198619&articleid=46198619#46198619 Fri, 07 Mar 2014 13:39:18 GMT http://www.xing.com/app/forum?op=showarticles&id=46135021&articleid=46135021#46135021 Many companies do not deliver on their brand promise. Check out our three minute video explaining a simple 4 step process for closing the brand gap: http://vimeo.com/86539006 . Looking forward to your feedback. Andreas Back <en-support@xing.com> http://www.xing.com/app/forum?op=showarticles&id=46135021&articleid=46135021#46135021 Wed, 26 Feb 2014 08:02:44 GMT http://www.xing.com/app/forum?op=showarticles&id=46116127&articleid=46116127#46116127 See this interview with ADMA CEO Jodie Sangster and hear what she says about current trends in data driven marketing, permission based marketing and more. http://www.michaelleander.me/blog/jodie-sangster-talks-data-driven-marketing-australia-usa-uk-india/ Michael Leander <en-support@xing.com> http://www.xing.com/app/forum?op=showarticles&id=46116127&articleid=46116127#46116127 Sun, 23 Feb 2014 16:14:01 GMT http://www.xing.com/app/forum?op=showarticles&id=46092075&articleid=46092075#46092075 Step back a couple of decades and internet was in its infancy. Marketers were getting into the whole ‘digital’ thing. Over the years methods were refined and we use them to this day. The internet gave rise to the social media sector, one of the largest creators of wealth on the internet today. The power it yields is phenomenal. Things have changed from the old days, including how we see lead generation today. Here’s a chart on how lead generation has changed over the years http://www.strategicse ... Michael Leander <en-support@xing.com> http://www.xing.com/app/forum?op=showarticles&id=46092075&articleid=46092075#46092075 Wed, 19 Feb 2014 16:25:53 GMT http://www.xing.com/app/forum?op=showarticles&id=46021569&articleid=46021569#46021569 Submission to win The Loyalty Awards for 2014 are open Simply go to this webpage http://theloyaltyawards.com/ Michael Leander <en-support@xing.com> http://www.xing.com/app/forum?op=showarticles&id=46021569&articleid=46021569#46021569 Mon, 10 Feb 2014 18:36:41 GMT http://www.xing.com/app/forum?op=showarticles&id=45969179&articleid=45969179#45969179 Interesting article about marketing and data. Marketing measurement is a journey, not a destination. But without a measurement plan or framework as a guide, it's easy to get sidetracked, lost, or burn a lot of valuable resources along the way. http://www.cmo.com/content/cmo-com/home/articles/2014/1/23/does_your_marketing_.html Michael Leander <en-support@xing.com> http://www.xing.com/app/forum?op=showarticles&id=45969179&articleid=45969179#45969179 Mon, 03 Feb 2014 09:42:14 GMT http://www.xing.com/app/forum?op=showarticles&id=45954646&articleid=45956222#45956222 MARKETING scheint hier wichtig, ganz abgesehen von den Kosten für die Werbung - Fernsehspot usw. Doch mit Social Media tun sich einige Sport Teams recht schwer. Es happert.... ===&gt; http://howto.commetrics.com/articles/2014-best-metrics-1-super-bowl/ (DIE 1 0 0 BESTEN NFL Blogs) HAT JEMAND NE MEINUNG? Prof. Dr. Urs E. Gattiker <en-support@xing.com> http://www.xing.com/app/forum?op=showarticles&id=45954646&articleid=45956222#45956222 Fri, 31 Jan 2014 12:32:47 GMT http://www.xing.com/app/forum?op=showarticles&id=45954646&articleid=45954646#45954646 This weekend, Super Bowl is finally here. For some it is the event of the year .... and for YOU? Do you care? What does it mean for marketing experts? Prof. Dr. Urs E. Gattiker <en-support@xing.com> http://www.xing.com/app/forum?op=showarticles&id=45954646&articleid=45954646#45954646 Fri, 31 Jan 2014 10:13:06 GMT http://www.xing.com/app/forum?op=showarticles&id=45867577&articleid=45867577#45867577 Here are some of the best Tweets about marketing automation from this week http://www.michaelleander.me/blog/marketing-automation-twitter-best-marketing-automation-tweets-week/ Michael Leander <en-support@xing.com> http://www.xing.com/app/forum?op=showarticles&id=45867577&articleid=45867577#45867577 Sun, 19 Jan 2014 04:36:45 GMT http://www.xing.com/app/forum?op=showarticles&id=45848836&articleid=45848836#45848836 View points on what the digital CMO needs to do better: http://www.strategicservices.com/blog/digital-marketing-cmos-heres-what-youre-not-doing-right-video/ Michael Leander <en-support@xing.com> http://www.xing.com/app/forum?op=showarticles&id=45848836&articleid=45848836#45848836 Thu, 16 Jan 2014 02:32:41 GMT