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• Freemium model : carrot on a stick?

• 
  Anna Kozik

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  Freemium model : carrot on a stick?

  http://altabel.wordpress.com/2012/02/07/freemium-model-carro...
  
  • 09 Feb 2012, 2:39 pm
  Anna Kozik wrote: > http://altabel.wordpress.com/2012/02/07/freemium-model-carrot-on-a-stick/
• 
  Raphael Alexis    Group moderator

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  Re: Freemium model : carrot on a stick?

  Of course the "freemium" approach to monetarization is some kind of a carrot on a stick, it teases the customer again and again on his every step yet, other than the literal carrot on a stick, it allows for consumtion of said carrot.
  
  Basically it allows for those who can afford more to do so whilst still drawing in those who cannot. From a player's point of view this can get frustrating if one is of the later group, but still, you get the "demo-feeling" and are allowed to experience what the game is like - without having to buy the "cat in a bag" first, speaking of common sayings. For the developer this model has more than just the monetary benefit in it, it also allows for direct feedback about how important and desired certain content-types really are, allowing for more purposeful content-creation and thus a leaner and cleaner production-cycle.
  This post was modified on 14 Feb 2012 at 01:11 pm.
  • 14 Feb 2012, 1:09 pm
  Raphael Alexis wrote: > Of course the "freemium" approach to monetarization is some kind of a > carrot on a stick, it teases the customer again and again on his > every step yet, other than the literal carrot on a stick, it allows > for consumtion of said carrot. > > Basically it allows for those who can afford more to do so whilst > still drawing in those who cannot. From a player's point of view this > can get frustrating if one is of the later group, but still, you get > the "demo-feeling" and are allowed to experience what the game is > like - without having to buy the "cat in a bag" first, speaking of > common sayings. For the developer this model has more than just the > monetary benefit in it, it also allows for direct feedback about how > important and desired certain content-types really are, allowing for > more purposeful content-creation and thus a leaner and cleaner > production-cycle.