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Danny Bo'ItanniThe company name is only visible to registered members.PPM Raising 2.5MM - Psychic Business - 49MM Sales in Y1 (conservatively) - Established Market
PPM Raising 2.5MM - Psychic Business - 49MM Sales in Y1 (conservatively) - Established Market
The provided links will enable you to download the Executive Summary, PPM, and Brochure respectively. If this is acceptable, please inquire about Business Plans, and additional conversations. I appreciate all feedback in kind.
http://bit.ly/9BCVh9 Executive Summary
http://bit.ly/9lFGdS PPM
http://bit.ly/agKsec Brochure
[The Concept]
SCI Español, LLC was formed to develop, own, and operate a psychic network directed to the Spanish speaking market (the "Network"). Our Network is planned to give Spanish speakers the opportunity to receive psychic readings and other services from anywhere in the world through the use of old and new channels of communication, including but not limited to one-on-one and forum calls, one-on-one and forum chats through the Internet, self service kiosks, and short message service chats.
The manager of the Company is SCI At Home, LLC, a Delaware limited liability company (the "Manager"). We recently entered into a licensing agreement with the Manager pursuant to which we acquired an exclusive world-wide license in perpetuity to all existing contracts owned by the Manager related to our planned Network, including but not limited to agreements with psychic personalities Walter Mercado and Victor Florencio and marketing agreements with CBS Radio.
[The Opportunity]
We plan to operate in a multi-billion dollar industry which we believe has been relatively untapped. This industry is a sub-sector of the amusement and entertainment services industry. Companies in this industry provide psychic reading services for audiences. In the past, these readings have been done in brick-and-mortar psychic reading establishments. Today other methods of communication are increasingly used to provide this service. These methods of communication include telephone, internet, radio, television, and text messages. With the innovation of new technologies, we believe that the opportunity for growth and expansion within this industry category is enormous.
[The Strategy]
Our marketing plan contemplates the use of multiple channels to communicate to a very large target market. We expect television and radio to be the primary media driving traffic to our psychic agents. In addition to television and radio commercials, we plan to use a web portal, radio show, gift cards, long distance calling cards, printed material, cell phone marketing, branded kiosks, and more all targeted to encourage consumers to call our psychic agents.
We also expect to use traditional media as a principal avenue for reaching prospective customers. We plan to run 30 to 60 second commercials on one of the prominent Latin televisions networks, commercials on popular Spanish-speaking radio stations, particularly in time slots during the more popular shows, and print ads in Spanish language newspapers.
[The Financials]
The Company is seeking $2,500,000 with a minimum investment of $20,000 each. Expected gross revenue should be in excess of 49MM in year one.
[The Team & Operations]
SCI At Home, LLC is the Manager of the Company. The Manager will have the responsibility and authority for the day-to-day management of the Company and overseeing the Network. The following table sets forth the managers and officers of the Manager as of August 1, 2010:
Robert A. Klayman; Manager and Chief Executive Officer, has over 25 years of experience contracting with and setting up call centers to help companies save money. Mr. Klayman has produced and marketed over 100 direct response programs including infomercial, short form commercials, videos and print ads for both sales and lead generation. Mr. Klayman helped make the Ginsu Knife a household name 25 years ago and was one of the first promoters of the infomercial concept over 25 years ago.
Alex Tavdi; Manager and Chief Financial Officer, owned and operated Tavdi, Inc., a women’s sportswear garment manufacturing company. Based in Los Angeles, Tavdi, Inc. grossed approximately $18 million a year, had 50 employees, and produced product both domestically and in Asian and Latin countries. Tavdi, Inc. distributed garments to major department stores including JC Penny, Sears, Robinsons, Broadway, and Federated Group which owns May Co, Bloomingdales, and Macy’s.
Mickey Silverman; Vice President of Media Placements and Direct Response, spent 19 years as a media executive. He started his career in 1991 working for Inter/Media Advertising where he became one of the company’s top producers managing several high profile accounts. He then joined Mercury Media in 1997 as Director of Short Form Media where he produced $10 million per annum in personal billings. Mr. Silverman developed Mercury Media into a leading provider of short form services in the country over a four year period. In 2001, he co-founded Media Direct, Inc., an advertising media purchasing company.
[The Offering]
The Company is offering 2,500,000 Shares of limited liability interests for a purchase price of $1.00 per share.
First, Cash Available for Distribution by the Company will be allocated 10% to the Members and 90% to the Manager subject to proportionate adjustment if less or more than $2,500,000 is raised in this offering, until the Members receive cash distributions from any source, including from the First Royalty, equal to 100% of their investment ("Recoupment").
After Recoupment, 10% to the Members and 90% to the Manager, subject to proportionate adjustment if less or more than $2,500,000 is raised in this offering, plus the Members will receive a "royalty" distribution of $0.15 per minute of psychic services purchased by customers of the Company via the Network (the "Second Royalty").
[Use ofProceeds]
The maximum gross proceeds from the sale of the Shares are $2,500,000 subject to the Company’s option to increase the maximum gross proceeds to $2,750,000. The net proceeds from the offering are expected to be approximately $1,750,000 ($1,925,000 if a total of $2,750,000 is raised from the sale of Shares) after the payment of offering costs including printing, mailing, legal, and accounting costs, and potential selling commissions and referral fees that may be incurred. The net proceeds of the offering will be used as follows:
(1) $1,165,000 for television and radio advertisements to promote the Network,
(2) $175,000 for operation of our planned retail gift card program,
(3) $175,000 for our marketing program,
(4) $175,000 for public relation and commercial production costs, and
(5) $60,000 for working capital. Additional gross proceeds of the offering would likely be allocated for working capital. We may reallocate the estimated use of proceeds among the various categories if management deems such a reallocation to be appropriate. We cannot assure that the capital budget will be sufficient to satisfy our operational needs, or that we will have sufficient capital to fund our business.
- 18 Aug 2010, 06:36 am
