Business Weblogs

Business Weblogs

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  • David Petherick
    David Petherick    Group moderator
    The company name is only visible to registered members.
    The Business Case for RSS (in Englisch)
    While RSS is getting more and more coverage, most marketers and managers still do not quite understand all of the key aspects of using RSS for marketing and business purposes.

    To help spread the word about the many business benefits of RSS and to show marketers and companies how they can start utilizing it today, complete with practical examples and concrete ideas, tips and suggestions, I suggest that you download and read a free report entitled 'The Business Case for RSS'

    The 28-page report includes topics such as:

    * Getting your content delivered to your subscribers, prospects, customers and business partners … and with absolutely no chance of it being stopped by any spam filters on its way.
    * Discovering new business and marketing opportunities; from podcasting (audio) to constant content updates that your subscribers actually want to receive.
    * Getting your newsletter or e-zine actually read, and not deleted or overseen.
    * Improving your search engine rankings.
    * Generating new traffic from dozens and dozens of new traffic sources.
    * Getting your content published on other sites.
    * And much much more …

    And did I mention - it’s free?
    ---
    Download 'The Business Case for RSS' at http://speaka/co.uk
    [ Permalink: http://also.cc/blog/2006/01/13/business-rss-free-report-from.... ]

    The password to access the story and get to the download link is [openbc].
    • 21 Jan 2006, 09:51 am
  • Robert Wetzlmayr
    Robert Wetzlmayr    Group moderator
    The company name is only visible to registered members.
    Re: The Business Case for RSS (in Englisch)
    Hi David,

    you wrote:

    * Getting your content delivered to your subscribers, prospects, customers and business partners … and with absolutely no chance of it being stopped by any spam filters on its way.
    Which is quite natural for a technology based on an opt-in procedure. Wouldn't one argue with the same substantial depth that a company website will also never be stopped by spam filters? Where is the news?

    * Getting your newsletter or e-zine actually read, and not deleted or overseen.
    I do mark irrelevant RSS feeds as read with the same frequency I am deleting advertorial e-mail from my inbox. RSS is just a transmission technology, not a brain implant.

    Am I missing something besides your sales pitch?

    Robert

    webpropaganda & textgestaltung
    http://awasteofwords.com
    • 21 Jan 2006, 5:02 pm
  • David Petherick
    David Petherick    Group moderator
    The company name is only visible to registered members.
    Re^2: The Business Case for RSS (in Englisch)
    Hello Robert, thanks for your spirited response.

    The "sales pitch" is not for my products or my report - I am simply pointing out that it's there, produced by a company that I am completely independent of, and I *KNOW* that most people do not understand RSS, because I just spent two months asking 200 of them. They have no clue.

    This report is informative - sure it's got a sales pitch in there - (why on earth should it not have?) - but it places the issue in a marketing and advertising channel perspective, not a in geeky "technology is wonderful" way.

    The fact that you can deliver news without email may not be NEWS in a group called Business Weblogs, but it sure is news in most boardrooms! I know, I have been in several lately, and believe me, they don't know what's about to hit them when Windows Vista puts RSS feeds on the desktop, never mind in the browser or feed reader, and calls RSS "Web Feeds" so that most people can understand what they are talking about.

    The volume of commercial email (even that which one opts-in for) that actually arrives is getting lower all the time. The volume of RSS is growing. But if someone elects to tune in to your RSS feed, you have a far higher chance of being read that if your message never arrived.

    And precisely because it is OPT-IN, of course it is not a brain implant.

    But I wonder, where could I get one of those RSs Brain implants?

    Best Regards,

    David

    David Petherick | CEO | Clarocada
    Sales pitch: You can win an iPod Nano by subscribing to my Blog at http://speaka.co.uk
    This post was modified on 22 Jan 2006 at 04:30 pm.
    • 22 Jan 2006, 4:23 pm
  • Robert Wetzlmayr
    Robert Wetzlmayr    Group moderator
    The company name is only visible to registered members.
    Re^3: The Business Case for RSS (in Englisch)
    Hi David,

    you wrote:

    they don't know what's about to hit them when Windows Vista puts RSS feeds on the desktop, never mind in the browser or feed reader
    My a little less enthusiatic predictions for the time after Windows Vista has hit the corporate desktops are those:

    * White hat and black hat marketers will discover the benefits of web feeds at rapid speed, though the black hats will be first.

    * PPC advertising vendors will offer feedable text ads with dead simple ad buyer interfaces. Publishers will monetarize via feeds.

    * Consumers and corporate staff will receive and ignore RSS spam for cheap medication, cheap mortgage, cheap pr0n embedded into their subscriptions.

    * Corporate content filter fire walls will continue to shelter the commom company droids from the dangers of the wild wild web. The products will be called FeedPatron, Really Secure Slavery and AtomShelter (Any similarity with real world products is not intended and just coincidence).

    A rat race for attention, just as it is now.

    I would strongly advise anybody to avoid getting lost in all that tech clutter and continue to spend their online ad budget in PPC text ads. Let the PPC companies to what they can do best (deliver my message to permissive consumers, choose the right channel for doing so) and concentrate yourself on building the message itself by delivering superior products and services.

    Sales pitch: You can win an iPod Nano by subscribing to my Blog at http://speaka.co.uk
    No, I can't. "No delivery across the channel, as iPods can neither swim nor hover and are afraid of trains and chunnels" ;-)

    Cheers,

    Robert Wetzlmayr

    webpropaganda & textgestaltung
    http://awasteofwords.com
    • 23 Jan 2006, 06:56 am
  • David Petherick
    David Petherick    Group moderator
    The company name is only visible to registered members.
    Re^4: The Business Case for RSS (in Englisch)
    Thanks for the reply, Robert!

    * White hat and black hat marketers will discover the benefits of web
    feeds at rapid speed, though the black hats will be first.
    Could you explain white hat and black hat to me? I have not come across the terms before - are black hats the bad guys? I found a reference at http://searchenginewatch.com/searchday/article.php/3483941 to both terms, but am a little confused.

    Sales pitch: You can win an iPod Nano by subscribing to my Blog at
    http://speaka.co.uk

    No, I can't. "No delivery across the channel, as iPods can neither
    swim nor hover and are afraid of trains and chunnels" ;-)
    Ah, yes you can! As of this morning, I just added US of A and all EU countries to the delivery list - my friends at Apple have given me another two iPods to play with.

    I do think that your predictions are pessimistic, but they're probably quite accurate!

    Regards,
    David

    David Petherick | CEO | Clarocada
    Sales pitch: You can win an iPod Nano 2Gb if you live in the USA or EU by subscribing to my Blog at http://speaka.co.uk or downloading my free IE/Firefox toolbar at http://clarocada.ourtoolbar.com
    This post was modified on 23 Jan 2006 at 11:29 am.
    • 23 Jan 2006, 11:23 am