Campaigning - a passion for effectiveness

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  Peter Metzinger    Premium Member   Group moderator

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  Networking Goals

  Hi everybody
  
  I am currently preparing a course on PR & Networking at the Management Center Innsbruck. Amongst other content there is the question of possible goals of networking (this includes old style networking like e.g. in business clubs). Just now I wrote down the following list:
  
  Knowledge (to gain ~)
  Contacts
  New business
  CRM
  Reputation
  Benchmarking
  Presence
  Publicity
  Power / influence
  
  As you all are networkers: do you see anything missing?
  
  • 14 Nov 2007, 3:51 pm
  Peter Metzinger wrote: > Hi everybody > > I am currently preparing a course on PR & Networking at the > Management Center Innsbruck. Amongst other content there is the > question of possible goals of networking (this includes old style > networking like e.g. in business clubs). Just now I wrote down the > following list: > > Knowledge (to gain ~) > Contacts > New business > CRM > Reputation > Benchmarking > Presence > Publicity > Power / influence > > As you all are networkers: do you see anything missing?
• 
  Larry Wettlaufer    Group moderator

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  Re: Networking Goals

  Peter, I find that the most important area of networking (at least from a business perspective) relates back to Dr. Ivan Misener - I hope I correctly spelled his name - of BNI fame. Try to help others first and foremost and then ask others for their assistance. Too often we see the "WIIFM" (What's in it for me?) approach which soon turns off a crowd of prospective contacts.
  
  Everything else will soon fall into place.
  
  • 14 Nov 2007, 4:06 pm
  Larry Wettlaufer wrote: > Peter, I find that the most important area of networking (at least > from a business perspective) relates back to Dr. Ivan Misener - I > hope I correctly spelled his name - of BNI fame. Try to help others > first and foremost and then ask others for their assistance. Too > often we see the "WIIFM" (What's in it for me?) approach which soon > turns off a crowd of prospective contacts. > > Everything else will soon fall into place.
• 
  Peter Metzinger    Premium Member   Group moderator

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  Re^2: Networking Goals

  Larry, you're absolutely right. Thanks a lot for your feedback. The attitude has to be "what can I contribute". I would even go further and even not ask for assistance but rather hope that some day something might come back. But still everybody has some expectations. And this was what my question was about. What can I expect as a positve return? I'm trying to put together a comprehensive list of potential expectations.
  
  • 14 Nov 2007, 4:52 pm
  Peter Metzinger wrote: > Larry, you're absolutely right. Thanks a lot for your feedback. The > attitude has to be "what can I contribute". I would even go further > and even not ask for assistance but rather hope that some day > something might come back. But still everybody has some expectations. > And this was what my question was about. What can I expect as a > positve return? I'm trying to put together a comprehensive list of > potential expectations.
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