Campaigning - a passion for effectiveness

Campaigning - a passion for effectiveness

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  • Peter Metzinger
    Peter Metzinger    Premium Member   Group moderator
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    The Revolution Will Not Be Televised : Democracy, the Internet, and the Overthrow of Everything
    When Joe Trippi signed on to manage Howard Dean's 2004 presidential campaign, the long-shot candidate had 432 known supporters and $100,000 in the bank. Within a year, Trippi and his energetic but inexperienced team had transformed the most obscure horse in the field into a front-runner, creating a groundswell of 640,000 people and raising more money than any Democrat in history -- more than fifty million dollars -- mostly through donations of one hundred dollars or less.

    This is the story of how Trippi's revolutionary use of the Internet and an impassioned, contagious desire to overthrow politics as usual grew into a national grassroots movement and changed the face of politics forever. But it's also more than that. It's about how to engage Americans in real dialogue, how business leaders, government leaders, and anyone else can make use of the most revolutionary idea to come along since man first learned to light a fire.

    Hardcover: 272 pages
    Regan Books (July 1, 2004)
    ISBN: 0060761555

    Bestellen bei Amazon: http://www.amazon.de/exec/obidos/tg/browse/-/301128/%3Fsite-...
    This post was modified on 03 May 2005 at 12:40 am.