Campaigning - a passion for effectiveness

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Peter Metzinger Premium Member Group moderator
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Peter Metzinger, administrator
Hi everybody

I am the administrator and founder of this group. I have campaigning experience since 1982, 13 years of these at Greenpeace. In 1998 I started my own business, a business campaigning consulting & agency which today has 7 employees including a managing director. In 2003 I wrote a book on campaigning for profit organisations called "Business Campaigning" (Springer, Heidelberg, 2nd edition in 2006) - although already second edition, still only in German.

Apart form that I am the president of pro:campaigning, the only and international professional association and knowledge center for campaigning (http://www.procampaigning.org)

You can read my blog (mostly in German) at http://procampaigning.kaywa.ch

I don't have the time to contribute a lot to the discussions in this forum, but I willl take the necessary time to administrate it and help out with my know-how as much as I can.

What I expect is: interesting discussions that everybody can learn from. Experience exchange.

Campaigning aspects that I am mostly interested in: campaigning as a philosophy opposed to conventional marketing and PR; learnings from other countries and cultures; international networking and cooperations.
This post was modified on 04 Nov 2007 at 05:17 pm.
- 04 Nov 2007, 5:15 pm
Peter Metzinger wrote: > Hi everybody > > I am the administrator and founder of this group. I have campaigning > experience since 1982, 13 years of these at Greenpeace. In 1998 I > started my own business, a business campaigning consulting & agency > which today has 7 employees including a managing director. In 2003 I > wrote a book on campaigning for profit organisations called "Business > Campaigning" (Springer, Heidelberg, 2nd edition in 2006) - although > already second edition, still only in German. > > Apart form that I am the president of pro:campaigning, the only and > international professional association and knowledge center for > campaigning (http://www.procampaigning.org) > > You can read my blog (mostly in German) at > http://procampaigning.kaywa.ch > > I don't have the time to contribute a lot to the discussions in this > forum, but I willl take the necessary time to administrate it and > help out with my know-how as much as I can. > > What I expect is: interesting discussions that everybody can learn > from. Experience exchange. > > Campaigning aspects that I am mostly interested in: campaigning as a > philosophy opposed to conventional marketing and PR; learnings from > other countries and cultures; international networking and > cooperations.
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Peter Metzinger Premium Member Group moderator
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Re^2: Peter Metzinger, administrator
Andreas,

let's have this discussion in the dicussion forum. I'll post something today or tomorrow. Right now I have to go to a meeting where we will present the strategy that we developped during last week to our client.

ptr
- 06 Nov 2007, 10:40 am
Peter Metzinger wrote: > Andreas, > > let's have this discussion in the dicussion forum. I'll post > something today or tomorrow. Right now I have to go to a meeting > where we will present the strategy that we developped during last > week to our client. > > ptr

Campaigning - a passion for effectiveness

Peter Metzinger, administrator

Re^2: Peter Metzinger, administrator