China, Hongkong, Taiwan - The Greater China Desk

China, Hongkong, Taiwan - The Greater China Desk

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  • Hongwei Hao
    Hongwei Hao
    The company name is only visible to registered members.
    Is Nutella REALLY not healthy?!?
    You didn´t believe them, did You?

    The makers of the hazelnut-spread Nutella are facing a class-action lawsuit in the United States over ads that claim the chocolaty product is “nutritious” and part of a “healthy breakfast.”

    In her statement of claim, plaintiff Ms. Hohenberg - mother of a four-year-old - says she was “shocked to learn” from friends “that Nutella was in fact not a ‘healthy,’ ‘nutritious’ food but was instead the next best thing to a candy bar.” Well, one could ask if is she has not been reading the product´s labels?

    According to the Wall Street Journal’s website, Ferrero USA declined to comment on the lawsuit specifically. But a spokeswoman, Elise Titan, said “We stand behind the quality and ingredients of Nutella hazelnut spread and the advertising of our product.”


    In advertising and labelling that the lawsuit calls “misleading,” Nutella is shown as part of a “tasty yet balanced breakfast” alongside fresh fruit, whole wheat bread and juice.

    In reality the spread, long an iconic product in its native Italy and immensely popular across Europe, “contains dangerous levels of saturated fat,” the suit claims, and “over 55 % processed sugar.”

    The lawsuit demands that Ferrero be forbidden from advertising Nutella as “healthy” or “nutritious” and launch a “corrective advertising campaign.” It also demands the restitution of “all monies from the sale of Nutella, which were unjustly acquired through acts of unlawful, unfair and/or fraudulent competition.”

    What is your opinion? Should the mother have known and being more responsible? Is Nutella´s ad a good one?

    Best regards,

    Andreas von der Heydt
    http://www.consumergoodsclub.com/index.php
    • 01 Dec 2011, 11:59 am