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Torben Rick Premium Member Group moderator
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Is social networks key to improved customer relations and product development
Is social networks key to improved customer relations and product development

Akio Morita, co-founder of Sony, once said:

“We don’t ask customers what they want – we tell them what they want.”

I’ll take his word for it, since Mr. Morita actual has developed very successful products.

Much is being written about the impact that new communication technologies and channels. The deeper question is: Will these new communication channels actually force material changes not just in the way companies market their products but in the strategies and operations they use to develop and build those products as well?

-- http://www.torbenrick.eu/t/r/hui

Best wishes/Mit besten Grüßen/Med venlig hilsen
Torben Rick
- 25 May 2011, 7:28 pm
Torben Rick wrote: > Is social networks key to improved customer relations and product > development > > Akio Morita, co-founder of Sony, once said: > > “We don’t ask customers what they want – we tell them what they > want.” > > I’ll take his word for it, since Mr. Morita actual has developed very > successful products. > > Much is being written about the impact that new communication > technologies and channels. The deeper question is: Will these new > communication channels actually force material changes not just in > the way companies market their products but in the strategies and > operations they use to develop and build those products as well? > > -- http://www.torbenrick.eu/t/r/hui > > > Best wishes/Mit besten Grüßen/Med venlig hilsen > Torben Rick

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Is social networks key to improved customer relations and product development