Corporate Branding

The group is specifically focused upon issue relating to the branding of an organization or corporation, i.e. 'Corporate Branding'. It is interested in both large corporations/organizations as well as small to medium sizes enterprises (SMEs), in both the public and private sectors and within all industries. Because of the wide group of potential stakeholders, Corporate Branding can be much more wide ranging and complex than the branding of goods or service based products. Hence the need for this Corporate Branding group. The group also incorporates aspects of Corporate Social Responsibility (CSR), Sustainability, and Corporate Identity, taken from a Corporate Branding perspective. The group is open to managers, practitioners, academic researchers, post graduate/ MBA students, or indeed anyone with a keen interest in the topic. The group is moderated by Dr Shaun Powell of the International Centre for Corporate Marketing and Branding Studies (http://www.corporate-branding.com). Welcome onboard.