Corporate Marketing

The concept of Corporate Level Marketing covers inter-relating academic, practitioner and management issues such as corporate branding, corporate identity, corporate reputation, corporate communications and corporate image. It is interested in both large corporations/organizations/entities, as well as small to medium sizes enterprises (SMEs), in both the public and private sectors and within all industries. Because of the wide group of potential stakeholders for an organisation or entity, Corporate Marketing can be much more wide ranging and complex than the branding of goods or service based products. The group also incorporates aspects of Corporate Social Responsibility (CSR) and Sustainability. The group is open to managers, practitioners, academic researchers, post graduate/ MBA students, or indeed anyone with a keen interest in the topic. The group is moderated by Dr Shaun Powell of the International Centre for Corporate Marketing and Branding Studies. Welcome onboard, we look forward to seeing you soon.

All applications for this group should please be in English. Please also explain why you are interested in joining the group. Many thanks.