Cradle to Cradle

Cradle to Cradle

About Cradle-to-Cradle Design

“All the ants on the planet, taken together have a biomass greater than that of humans. Ants have been incredibly industrious for millions of years. Yet their productiveness nourishes plants, animals, and soil. Human industry has been in full swing for little over a century, yet it has brought about a decline in almost every ecosystem on the planet. Nature does not have a design problem, people do.” McDonough & Braungart
Cradle to Cradle Design takes its inspiration from nature, in which there is no place for the concept of waste, but in which waste = food. ‘Cradle to Cradle’ is the antidote to the 'Cradle to Grave' paradigm, where product cycles are not really cycles but mostly half cycles in which products, after their useful life, are put out of sight in landfills.
The purpose of the Cradle to Cradle Design is to restore continuous cycles of biological as well as technical nutrients with long terms positive effects on profitability, the environment and human health.

For more information on Cradle-to-Cradle Design:
Michael Braungarts Environmental Protection and Encouragement Agency (EPEA):
http://www.epea.com

William McDonough and Michael Braungarts Design Chemistry (MBDC):
http://www.mbdc.com

William McDonough and Michael Braungarts brilliant Book:
Cradle to Cradle: Remaking the Way We Make Things. 2002


About this Forum
To discuss the principle of cradle to cradle, to exchange (interdisziplinay) cradle to cradle knowledge. to network and connect people who are interrested into cradle to cradle and to support creating projects together.

!!!... also follow cradle to cradle on twitter: http://twitter.com/c2c_austria !!!

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  • Group exists since: 26 Nov 2008
  • Members in this group:224
  • Posts in this group:83
  • Languages:English

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