Virtual Organization Ideas

Virtual Organization Ideas

Posts 1-5 of 5
  • Mauro Buratti
    Mauro Buratti    Premium Member   Group moderator
    The company name is only visible to registered members.
    04 Dec 2006, 11:16 am
    Impact of IT on content mgmt chain
    Dear All,

    as major part of telecom vendors out there, my company is quite active trying to address the content management chain with specific IT/Telecom technologies.

    My first question is:
    do we really need new technologies to manage the content mgmt value chain as of today ? or are we all following hypes that will have bad impact on us on the long term ?

    In other words (and for people involved in the chain on the "content" side): how do you perceive all these effort spent by IT vendors ? are they really helping you or not ?

    Cheers,
    Mauro
  • Dr. Wolfgang Schindler
    Dr. Wolfgang Schindler    Group moderator
    The company name is only visible to registered members.
    12 Dec 2006, 6:44 pm
    Re: Impact of IT on content mgmt chain
    Dear Mauro,

    thanks for your contribution!

    To be able to answer the question you raised in more detail, it would be helpful if you could give us more information on the IT/Telecom technologies you are referring to.

    With reference to broadband Internet connections I would definitely not call that a hype. The streaming of multimedia data over the Internet (videos, online games, music) is to me an emerging market that will rapidly gain in scope. UMTS is in my opinion still quite costly for the private user and to be honest I do not quite see any substantial advantage in watching a TV show or a film on the tiny display of a cellphone. Another issue is location-based services which may be quite handy. Think of looking for a restaurant in an unknown city: If you could see what restaurant is nearby, see some photos, consult the menu, that would make a lot of sense to me.

    Cheers
    Wolfgang
  • Mauro Buratti
    Mauro Buratti    Premium Member   Group moderator
    The company name is only visible to registered members.
    13 Dec 2006, 10:43 am
    Re^2: Impact of IT on content mgmt chain
    Hi Wolfgang,
    thanx for the comment, hope it helps bringing some life here around :-)

    I mainly referring to various flavour of IPTV, meaning TV-like broadcasting on fixed telecom network; that's not streaming (which I also trust as interesting service), cause broadcasting has a more secure way to transmit content, streaming is plug-and-pray-to-have-enough-bandwidth.

    Does it make sense for you having a new content distribution channel on fixed telecom networks ?

    UMTS: fully agree with you.

    Ciao,
    mauro
  • Dr. Wolfgang Schindler
    Dr. Wolfgang Schindler    Group moderator
    The company name is only visible to registered members.
    22 Dec 2006, 5:01 pm
    Re^3: Impact of IT on content mgmt chain
    Hi Mauro,

    we're all quite busy people as the year is drawing to its close. Sorry for keeping you waiting for an answer!

    As far as IPTV is concerned I expect an enormous competition between cable TV providers and telecom providers - both having a stable network .

    One question is what topics and kinds of usage are in demand - is it for the mass market (think of daily soaps, films, shows, music videos, etc.) or is there sufficient interest in more serious content. I suppose that in the light of Web 2.0 mechanisms the content would have to be much more open or interactive. Traditional TV is broadcasting fixed content to the consumer, IPTV would enable the user to play a much more active role - giving his vote on the most adequate ending of the story, downloading additional material (music track , games, etc.), coacting via a kind of avatar (?).

    From the Web the user has got accustomed to get everything for free. Will he see the value of premium content and will he be willing to pay for it?

    In my opinion IPTV has an advantage over traditional TV, but is also threatend by the concept of the ubiquitous web. When the costs for being always online - wherever you are - go down, when the quality of service is guaranteed and when you have offers that fulfill a real need of your customers, I suppose that let's say in 5 years or even earlier the role of the fixed telecom net work will diminish. For the moment these ideas of the mobile web are still bleeding edge, but I think they will come into reality.

    Thanks for starting a really interesting discussion.

    I wish you a merry Christmas and happy new year

    Cheers

    Wolfgang
  • Mauro Buratti
    Mauro Buratti    Premium Member   Group moderator
    The company name is only visible to registered members.
    09 Jan 2007, 1:18 pm
    Re^4: Impact of IT on content mgmt chain
    One question is what topics and kinds of usage are in demand - is it for the mass market (think of daily soaps, films, shows, music videos, etc.) or is there sufficient interest in more serious content.
    IMHO mass market adoption ___must___ drive investments, otherwise there will likely be no return for investors.

    From the Web the user has got accustomed to get everything for free. Will he see the value of premium content and will he be willing to pay for it?
    Somehow already proved by pay services on the web ... unfortunately the answer is no, unless the price is xtremely low once compared to traditional channels (ie: itunes and all music download services).

     
    In my opinion IPTV has an advantage over traditional TV, but is also threatend by the concept of the ubiquitous web. When the costs for being always online - wherever you are - go down, when the quality of service is guaranteed and when you have offers that fulfill a real need of your customers,
    Well, seems to be challenging having all of these ... :-)


    I suppose that let's say in 5 years or even earlier the role of the fixed telecom net work will diminish. For the moment these ideas of the mobile web are still bleeding edge, but I think they will come into reality.
     
    This sounds interesting and somehow new to me ... I have to think about it.

    Mauro