It’s not an easy task. It has been always very difficult and tiring task for opposite sex to understand women. Actually, none of them could successfully analyze and understood clearly. Those who think that they finally understood woman, took the decision to not think about this issue anymore when they suddenly faced the truth that their findings including rules of relationship do not work at all. This reality which is true on social and emotional relationships with women is also an issue in the business life. The difficulty of solving the “woman equation” becomes a marketing problem for those companies whose target market and consumer portfolio include female consumers. This marketing problem obliges the companies to understand female consumer behavior to have competitive advantage in the market. So why ever existed female consumers became a very important marketing problem for the companies in today’s marketplace?
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