Gruppe: e-Commerce Writers and Academician

Is there a free ebook on Search Engine Optimization (SEO)?

Yes, there is a free ebook on Search Engine Optimization (SEO).

The title of the book is "Search Engine Optimization MADE EASY" and it was written by Brad Callen.

You can download it via internet following this link:
http://schmollack.net/download/SEO_MadeEasy.pdf
The file size is about 1.91 MB.
The file format is Portable Document Format (PDF).

Table of contents:

Chapter 1: "Optimize The Wrong Keywords And You'll Likely Never See Results..."
Chapter 2: "How Changing One Single Onpage Optimization Factor Can Boost Your Rankings By Over 350 Positions!"
Chapter 3: "The Secret To Getting Listed In Google In Under 24 Hours - Guaranteed!"
Chapter 4: "How To Skyrocket Your Website To The Top Of Google With Properly Planned Offpage Optimization!"
Chapter 5: "How To Skyrocket Past The #1 Ranked Website On Google For The Term Diet Information ..."
Chapter 6: "Are You Asking Google To Penalize Or Ban Your Website?"
Chapter 7: "Don't Get Your Website Banned By Google... By Accident!"
Chapter 8: "Possibly The Biggest Misconception About Ranking Well In The Search Engines..."
Chapter 9: "What You Must Do To Rank Well For Your Inner Web Pages..."
Chapter 10: "The Cold Hard Facts About Google Page Rank And How To Use It To 1-Up Your Competitors!"
Dieser Artikel wurde am 28.10.2009 um 04:37 Uhr geändert.

Please post in this thread if you know about more free ebooks on Search Engine Optimization!

http://www.seofaststart.com/

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Beginner's Guide to SEO - Single Page Version
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http://www.seomoz.org/article/beginners-1-page


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The Wright Approach to SEO & SEM - A practical guide to Developing and Maintaining a Successful Online Position
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http://webpreppro.com/pdf/TheWrightApproachtoSEO_SEM.pdf

Dear Stefan excellent sources what you uploaded. Thanks.

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Beginner's Guide to SEO - Single Page Version
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http://www.seomoz.org/article/beginners-1-page

Table of contents:

* Prologue: Who is SEOmoz and Why is this Guide Free?
* A: What is SEO?
o Why does my company need SEO?
o Why do the search engines need SEO?
o How much of this article do I need to read?
* B: How Search Engines Operate
o Speed Bumps and Walls
o Measuring Popularity and Relevance
o Information Search Engines Can Trust
o The Anatomy of a HyperLink
o Keywords & Queries
o Sorting the Wheat from the Chaff
o Paid Placement and Secondary Sources in the Results
* C: How to Conduct Keyword Research
o Wordtracker & Overture
o Targeting the Right Terms
o The "Long Tail" of Search
o Sample Keyword Research Chart
* D: Critical Components of Optimizing a Site
o Accessibility
o URLs, Titles & Meta Data
o Search-Friendly Text
o Information Architecture
o Canonical Issues & Duplicate Content
* E: Building a Traffic-Worthy Site
o Usability
o Professional Design
o Authoring High Quality Content
o Link Bait
* F: Growing a Site's Popularity
o Community Building
o Press Releases and Public Relations
o Link Building Based on Competitive Analysis
o Building Personality & Reputation
o Highly Competitive Terms & Phrases
* G: Conclusion: Crafting an SEO Strategy
o Quality vs. Quantity
o Measuring Success: Website & Ranking Metrics to Watch
o Working with a Pro vs. Do-It-Yourself SEO
o Where to Get Questions Answered
* H: Links to More Information & Resources

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The Wright Approach to SEO & SEM - A practical guide to Developing and Maintaining a Successful Online Position
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http://webpreppro.com/pdf/TheWrightApproachtoSEO_SEM.pdf


Table of Contents:
Preface........................................................................................................................................... 3
Search Engine Optimization (SEO) – An Overview.................................................................. 4
The Primary Search Engines ....................................................................................................... 5
Relevancy: The Critical Factor.................................................................................................... 6
Getting Your Site Listed.............................................................................................................. 7
Should You Bother Submitting Your Site? ................................................................................ 8
Strategies to Use with Each Individual Search Engine ............................................................. 9
Google ........................................................................................................................................ 9
Yahoo........................................................................................................................................ 10
MSN.......................................................................................................................................... 12
Ask Jeeves ................................................................................................................................ 14
Open Directory Project .............................................................................................................. 16
Basic Rules: Steps to Design with SEO in Mind ...................................................................... 20
Recommended Title and Meta Layout...................................................................................... 21
META NAME Robots ................................................................................................................ 22
Robots.txt Layout........................................................................................................................ 23
SEO and Users............................................................................................................................ 24
Meta Tag Spamming ................................................................................................................. 24
Alt Tag Stuffing........................................................................................................................ 24
Recommended SEO Software and Resources for Developers ................................................ 26
Lynx Text Browser for Windows.............................................................................................. 26
Mozilla Firefox......................................................................................................................... 26
XENU....................................................................................................................................... 26
Free Mind ................................................................................................................................. 26
Google Site Maps ...................................................................................................................... 27
Google Sitemap Generator ........................................................................................................ 27
Google Page Rank ..................................................................................................................... 27
Webmaster Guidelines............................................................................................................... 27
Widexl Meta Tag Analyzer ....................................................................................................... 28
W3C Markup Validation Service .............................................................................................. 28
SEO Glossary .............................................................................................................................. 29
Web site Title............................................................................................................................ 29
Description Meta Tag ................................................................................................................ 29
Directory................................................................................................................................... 29
SERP......................................................................................................................................... 29
Pagejacking or Page Hijacking.................................................................................................. 29
302 redirect ............................................................................................................................... 30
301 redirect ............................................................................................................................... 30
Keywords (also keyterms, and keyphrases) .............................................................................. 30
Link Farm................................................................................................................................. 30
Organic Listings ........................................................................................................................ 30
PageRank.................................................................................................................................. 31
Paid Listing............................................................................................................................... 31
Ranking..................................................................................................................................... 31
The Wright Approach to SEO & SEM, Trademarked 2006 Page 2 of 61
Ranking algorithm..................................................................................................................... 31
Search engine marketing (SEM)................................................................................................ 31
Search engine optimization (SEO) ............................................................................................ 32
Search engine results page (SERP) ........................................................................................... 32
Search engine spamming........................................................................................................... 32
Black Hat SEO........................................................................................................................... 32
White Hat SEO.......................................................................................................................... 32
Robots.txt.................................................................................................................................. 32
Spider........................................................................................................................................ 33
Search Engine Marketing (SEM) .............................................................................................. 34
Pay-per-click (PPC) ................................................................................................................... 34
Fee Structure............................................................................................................................. 36
Setting Up and Using a Google AdWords Campaign ............................................................... 37
Create a Campaign and an Ad Group........................................................................................ 38
Target Customers By Country or Territory ............................................................................... 39
Creating a Text Ad .................................................................................................................... 40
Choosing Your Keywords ......................................................................................................... 44
Daily Budget............................................................................................................................. 45
Review and Save Your Campaign............................................................................................. 46
Google AdWords Editor ............................................................................................................ 47
Google AdWords Example........................................................................................................ 49
SEM Expectable Keywords....................................................................................................... 50
How SEO and SEM Relate to Each Other ................................................................................ 51
Smart Use of SEO & SEM........................................................................................................ 52
A Quote from Google ................................................................................................................ 53
Web site Statistics and Logs....................................................................................................... 54
Alexa......................................................................................................................................... 54
Web Trends Analytics ............................................................................................................... 55
Google Analytics ....................................................................................................................... 56
Funnel Visualization.................................................................................................................. 58
Types of Search Engines ........................................................................................................... 59
How Search Engines Work: Simplified Version..................................................................... 59
How Directories Work: Simplified Version ........................................................................... 59
Summary..................................................................................................................................... 60

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Google's Search Engine Optimization Starter Guide, Version 1.1, 13 Nov 2008
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http://www.google.com/webmasters/docs/search-engine-optimiza...

latest version at Google Webmaster Central:
http://googlewebmastercentral.blogspot.com/2008/11/googles-s...

By July 22, 2009, the SEO Starter Guide is now available in 40 languages:

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