This topic is being dealt with in chapter G of the free ebook "Beginner's Guide to SEO" (Single Page Version).
Chapter G has the title "Crafting an SEO Strategy".
Topics of chapter G are
o Quality vs. Quantity
o Measuring Success: Website & Ranking Metrics to Watch
o Working with a Pro vs. Do-It-Yourself SEO
o Where to Get Questions Answered
Please see discussion about the topic "Where to Get Questions Answered" in this forum:
SEO: Where to Get Questions Answered? Where are Links to More Information & Resources?
https://www.xing.com/net/ecomwriteracademic/questions-answer...Please see article about the free ebook "Beginner's Guide to SEO" (Single Page Version) for reference and download link:
https://www.xing.com/net/ecomwriteracademic/questions-answer...