These topics are being dealt with in two chapters of the free ebook "Beginner's Guide to SEO" (Single Page Version).
Chapter G has the title "Conclusion: Crafting an SEO Strategy".
Topics of chapter G are
o Quality vs. Quantity
o Measuring Success: Website & Ranking Metrics to Watch
o Working with a Pro vs. Do-It-Yourself SEO
o Where to Get Questions Answered
Chapter H has the title "Links to More Information & Resources".
Please see article about the free ebook "Beginner's Guide to SEO" (Single Page Version) for reference and download link:
https://www.xing.com/net/ecomwriteracademic/questions-answer...