The European Lifestyle - A platform for intercultural exchange

European Lifestyle

This forum is about the "European Lifestyle" and everything connected to it!

What's „Lifestyle"?
A marketing lexicon defined it like this:
“The lifestyle characterizes the cultural and sub-cultural behavior of single persons or a group of persons. Lifestyle expresses the value- and aim-orientation of the customers.”

So we can say, that lifestyle is the way we behave, we think, we do things.

The globalization makes it necessary to learn more about the lifestyle of other cultures. That is, why we started this forum, to give a platform for conversation about the differences between European and Chinese Lifestyle. We, as initiators of this forum, want to give you insights into the European lifestyle and discuss about these topics.