Entrepreneurs Playground

Entrepreneurs Playground

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  • Mika Stojanovic
    Mika Stojanovic
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    A Crash Course on Value Proposition
    In today's markets, customers are much more sophisticated in their decision making process. They are looking for value and are willing to make tradeoffs between quality and cost. To capture this new customer, you should do your homework, learn about your customers, and develop tailored value propositions to maximize the effectiveness of your marketing strategy.
    http://naissos.com/blog/2010/05/
  • Prof. 大路 马(Michael Ma)
    Prof. 大路 马(Michael Ma)    Group moderator
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    Re: A Crash Course on Value Proposition
    Nice article! Thank you very much for sharing with us, dear Mika!