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Mark Ridgwell
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Survive in the World of New Marketing - Transform Everything...
the Internet has changed the face of business forever and to survive we must align ourselves with (at least some of) a set of 14 trends. Most people don't even see it and just bolting new bits onto old ways won't work.
To survive and thrive in the world of new marketing, we must transform everything we do. Based on Seth Godin's seminal book - Meatball Sundae - this is my interpretation of how to survive and thrive through the digital revolution.

The World of New Marketing by Mark Ridgwell: http://www.knowgenes.com/home.aspx?kgid=7277&nid=57
- 25 Aug 2009, 4:59 pm
Mark Ridgwell wrote: > the Internet has changed the face of business forever and to survive > we must align ourselves with (at least some of) a set of 14 trends. > Most people don't even see it and just bolting new bits onto old ways > won't work. > To survive and thrive in the world of new marketing, we must > transform everything we do. Based on Seth Godin's seminal book - > Meatball Sundae - this is my interpretation of how to survive and > thrive through the digital revolution. > > The World of New Marketing by Mark Ridgwell: > http://www.knowgenes.com/home.aspx?kgid=7277&nid=57