Articoli Pubblicati nel Forum - Articles published in the forum

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Rio’s Paineiras Hotel to Receive Eco Renovation

Integrating social media into your hotel’s marketing communication

Hotel loyalty programs: An overview and how they benefit hotels

Online booking tools expand frontiers

Ortisei, l'hotel Cavallino Bianco riservato solo a chi ha figli

Concrete Mushrooms: Transforming Abandoned Bunkers Into Eco Hostels

Buzz marketing: attenti alla pubblicità occulta

Valuable hotel communication is the name of social media game

Distressed hotels become more prevalent

Market report: Moscow, Russia

4 ways to rev up your RevPAR

There are few things more important to hoteliers right now than finding ways to increase bookings. This is evident everywhere, from large chains advertising across-the-board rate discounts to boutique properties launching campaigns designed to put heads in beds. Here is a list of four highly effective tactics. http://www.hotelmarketing.com/index.php/article/4_ways_to_re...

New construction largely on hold, but opportunities still available

INTERNATIONAL REPORT—Adding hotels to the existing construction pipeline isn’t likely to for another year, and when such building activity revives, it’ll more often happen in the limited-service and economy segments, said North American developers, construction specialists and consultants. At the same time, opportunities for new-builds in the US$3-million-to-US$10-million range are available, particularly if you follow the interstate highway system, as Holiday Inn founder Kemmons Wilson did in the 1950s and Wilson disciple John Q. Hammons of Hammons Hotels does now. http://www.hotelmarketing.com/index.php/article/4_ways_to_re...

The supply-growth effect

During the current U.S. hotel downturn, it has been painfully clear that the suffering has been shared by properties in each and every chain-scale segment of the industry. Whether you look at the high-end luxury segment or the opposite end of the spectrum in the economy segment, you see occupancy declines of anywhere from 9 percent to 12 percent. However, not all occupancy declines are created equal. http://www.hotelnewsnow.com/articles.aspx?ArticleId=2090

Jumping in with both feet

MADRID—A new Spanish hotel chain, Axor, has debuted in the capital with two properties right next door to one another. Executives say so far, so good despite the industry slump that has seen the city’s room rates tumble by almost a third. “We had a combined total of 6,600 roomnights for both hotels in the month after our September 1st opening and we feel that’s pretty good,” said Daniel González, the GM of Axor Feria, the chain’s three-star property http://www.hotelnewsnow.com/articles.aspx?ArticleId=2082

Guest satisfaction in Europe hits five-year high

WESTLAKE VILLAGE, Calif., Oct. 22 /PRNewswire/ -- Overall hotel guest satisfaction in Europe has increased notably from 2008 to achieve a five-year high in 2009, with improvements occurring in all ranked brands and across all segments, according to the J.D. Power and Associates 2009 European Hotel Guest Satisfaction Index Study(SM) released today. http://www.hotelnewsnow.com/articles.aspx?ArticleId=2076

NH Hoteles, Hesperia complete management deal

NH Hoteles acquires the hotel management company of Grupo Hesperia. The purchase price is obtained through the annualized operating result for the management company in the second half of 2009, multiplied by a coefficient of 3,75. NH Hoteles Board of Directors has designated Javier Illa Ruiz as member of the Board, representing Group Hesperia. NH Hoteles has created an Integration Committee with the aim of creating an optimization and synergies plan that should be ready for the first quarter of 2010. NH Hoteles has agreed to convene an Extraordinary Shareholders Meeting for December 3rd, to propose both to extend the limitation of voting rights of shareholders to 20% and to reduce to 51% the quorum to modify or remove this limitation. http://www.hotelnewsnow.com/Articles.aspx?ArticleId=2153&...

Ibis brand opens its 100,000th guestroom

Paris, 15th October 2009 – This key step reflects the worldwide growth of the ibis brand since its creation in 1974, and reinforces its position as the top hotel chain in its category in Europe with 689 hotels and fourth in the world with 847 hotels globally. Success anchored in quality and innovation, The ibis standard relies on guaranteeing its services to clients around the world http://www.hotelnewsnow.com/articles.aspx?ArticleId=2044

Construction climate allows for reality check

So the consensus is that 2010 is going to be a relatively flat year at best for the hospitality industry, with some light at the end of the tunnel beginning in 2011. Not a powerful oncoming train, but some light nonetheless. For those of us that work in hospitality project programming, design and construction, that means that the next couple of years present themselves as the perfect time to recalibrate and focus on project planning, scheduling and budgeting. http://www.hotelnewsnow.com/articles.aspx?ArticleId=2028

10 steps to improve search engine marketing

PORTLAND, Oregon—Last week, Kent Schnepp shared 10 strategies for online success via search engine marketing during a webinar aimed at helping boutique and independent hotels improve their online marketing. Schnepp is chief strategy officer for the search engine marketing firm EngineWorks Incorporated, which is based in Portland, Oregon. Additionally, the West Hills, California-based Boutique & Lifestyle Lodging Association, which sponsored the webinar, is developing a booking engine so consumers can book boutique hotels in one place. http://www.hotelnewsnow.com/articles.aspx?ArticleId=2037

Upbeat marketing buoys hotels during downbeat time

INTERNATIONAL REPORT—Emphasizing local flavor, building on a brand’s legacy, cheering travelers, reinforcing a sense of community, stressing locale and conveying a hotel’s personality are examples of hotel marketers’ strategies. Executives stress marketing, with emphasis on social networking, hoping they’ll convince travelers to come to their properties—and return. Attitude is key. “Really good salespeople are a bit neurotic and crazy, have a high level of self-pride and self-awareness, and, to some degree, relish difficult times,” said Steve Pinetti, senior VP of sales and marketing for San Francisco, California-based Kimpton Hotel and Restaurant Group. “You have to be open to the possibility you’ll have to go about business differently than when times were good.” http://www.hotelnewsnow.com/articles.aspx?ArticleId=2027

Travel industry tweet-rate rising

The use of micro blogging site Twitter is gaining rapid penetration within the travel industry, according to a new study. The study also suggests that travellers are starting to move beyond merely looking for information on destinations and services, and are actually making buying decisions based on their Twitter conversations. http://www.hotelmarketing.com/index.php/article/travel_indus...

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