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• Bord Bia launch Fellowship programme

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  Helena Deane    Group moderator

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  Bord Bia launch Fellowship programme

  A pioneering graduate Fellowship Programme aimed at boosting Irish food and drink exports and supporting Irish companies expand their market reach was launched by Bord Bia in Dublin today.
  
  Twenty five experienced graduate Fellows will be placed in the international marketplace and will partner with 100 Irish food companies on whose behalf they will undertake 200 key assignments across thirty three international markets.
  
  The E1 million Marketing Fellowship Programme, will be run in association with the UCD Michael Smurfit Graduate Business School.
  
  While the graduates will be based full-time in the marketplace, the programme will also incorporate six academic modules at the Smurfit School and marketing assignments will be rigorously assessed. The graduate Fellows will be awarded a Graduate Diploma in International Marketing Practice on completion after twelve months and will then have the option of completing a Masters degree.
  
  The chairman of Bord Bia, Dan Browne said "This is an important and timely initiative which has been widely welcomed by industry as evidenced by the huge number of assignments submitted by Irish food companies. The graduate fellows will benefit from their direct engagement with exporters, the experience and oversight of Bord Bia's network of international offices, and the rigour of academic supervision offered by the Smurfit Graduate Business School. The Irish food industry will benefit not just in terms of new business development opportunities but also, on completion, from the availability of a network of highly skilled and experienced marketing executives".
  
  (Bizworld)
  
  • 30 Jul 2009, 11:24 pm
  Helena Deane wrote: > A pioneering graduate Fellowship Programme aimed at boosting Irish > food and drink exports and supporting Irish companies expand their > market reach was launched by Bord Bia in Dublin today. > > Twenty five experienced graduate Fellows will be placed in the > international marketplace and will partner with 100 Irish food > companies on whose behalf they will undertake 200 key assignments > across thirty three international markets. > > The E1 million Marketing Fellowship Programme, will be run in > association with the UCD Michael Smurfit Graduate Business School. > > While the graduates will be based full-time in the marketplace, the > programme will also incorporate six academic modules at the Smurfit > School and marketing assignments will be rigorously assessed. The > graduate Fellows will be awarded a Graduate Diploma in International > Marketing Practice on completion after twelve months and will then > have the option of completing a Masters degree. > > The chairman of Bord Bia, Dan Browne said "This is an important and > timely initiative which has been widely welcomed by industry as > evidenced by the huge number of assignments submitted by Irish food > companies. The graduate fellows will benefit from their direct > engagement with exporters, the experience and oversight of Bord Bia's > network of international offices, and the rigour of academic > supervision offered by the Smurfit Graduate Business School. The > Irish food industry will benefit not just in terms of new business > development opportunities but also, on completion, from the > availability of a network of highly skilled and experienced marketing > executives". > > (Bizworld)