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  • Vellyslav Petrov
    Vellyslav Petrov
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    3 answers to How you beat Google? | Instead Intro
    Dear Mr. Barrabé, thank you for the kind invitation.

    I wouldn't waste anybody's time introducing myself, but I would like to share some successful sales boosting strategies with all innovators here. In the last 8 years we tested them in more than 170 web system projects.

    1. Is SEO a science, can someone be an "expert" ?
    SEO is not only a science, but a mindset, permanent observation and even reverse engineering. We do know WHY search engines prefer this and not that. Amateurs guess. We HAVE TO KNOW - that's our business.

    2. Where do you get answers to SEO questions?
    If you read all these aged forums, "magic sauce" ebooks and "expert" tips, You are going nowhere. They are just parting you from your time and money. Or you also think that "SEO is not a science and we do not and will never know why search engines prefer this and not that" ?
    There is no static algorithm, it changes overnight, BUT you can monitor it even trough mobile devices in wireless (and cloudless ;-) locations.
    You can get ALL the information you need on Google's page #1 for your targeted niche, fresh and hot, as we do every day for dozens of customers on monitoring.

    If react on time, we can keep us top ranked for years.
    SEO "experts" are cheap. SEO experts are not cheap.

    3. I want to be on the top! (read: I don't have a clue what I want)
    Yup, I suppose your customer's requests are ALWAYS the same, as ours.

    Being #1 or having 7 tons of traffic means NOTHING if you don't reach at least 6% traffic-to-customer conversion.
    Sometimes I got good questions. Like "What are the next steps after getting top1 on search engines?"
    So, the strategy we use in most of the cases (with some web 2.0 tweaks or PPC tinkles):

    A. Find and define new clusters with hundreds of hot "low-hanging-fruit" RELEVANT & WEIGHTY keywords (with good search volume) and rank #1 for them too, through relevant content and theme-rich back-links...and hundreds of other factors. We position our customer's websites in top3 for minimum 10 phrases ( but one of them last month was top3 for 17400 unique phrases!. Yes, 17400 searched commercialy-intention key phrases)

    B. We grab all requests (emails, leads, complaints, orders, bookings, subscriptions, job/partner applications, etc.) IN an integrated web based CRM system all on the same page. We train their marketing team how to generate, blast and track calls-to-action weaved CONTENT trough direct marketing campaigns and offline Brand strategy.

    C. We nudge them to Analyze in real time the bottom line results/ trends / best channels and team / Brand performance. If you don’t have a BI dashboard within 1 meter, you are going NOWHERE.

    Easy as 1-2-3. Isn't it ? ;-)

    Cheers to all innovators around! See ya at the SEs top!
    Yours BrandMover

    P.S. The Moral? If You & Your Business are not automated, those who are (and live in the BPM/ SoA world) will leave you in the dust!

    A recent presentation on the same topic:

    http://www.slideshare.net/BrandMover/brand-2008-when-crm-mee...
    This post was modified on 10 May 2008 at 11:57 pm.
    • 10 May 2008, 4:57 pm