Guerilla Marketing Camp

Guerrilla Marketing is the art of using unconventional or witty marketing to make customers paying attention who are sated with normal advertising. For that purpose it is necessary (but not absolutely) that guerrilla marketers act as far as possible beyond classical advertising channels and marketing theories. (Translation from Guerilla Marketing Forum)

Basically, that’s what we are talking about here in this group. We discuss scientific and practical basics of guerrilla marketing, review current campaigns and brainstorm like there’s no tomorrow. Also rookie-guerilleros are very welcome to the group – there are no dumb questions.

The guerrilla culture specifies our group behaviour: there is a good and informal atmosphere with a propensity to laugh. Others may stand in line. But we use Guerrilla tactics, light bulb moments and welcome unusual thinking and ideas. ;-)