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  • Carsten Hennig
    Carsten Hennig    Premium Member   Group moderator   Xpert Ambassador
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    Expansion of hotel review defamation action, Google added, FBI alerted

    Remember Kwikchex, the UK organisation which pledged to come down hard on TripAdvisor for publishing alleged libellous reviews about hotels?

    Eleven months since that initial flurry of coverage and many could be forgiven for thinking it was just a publicity stunt to attract new members to the company’s reputation management consultancy.

    Not so, according to chief executive Chris Emmins.

    The reason for no obvious sign of activity or the start of a legal process is that the scope of the action has been widened considerably, with Google now under the wider umbrella of a movement to make media brands liable for of publishing defamatory hotel reviews.

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