India: Chamber for Foreign Trade

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• ideas: Product Branding Process Advice

• 
  Bill Evans

  (not a XING member)

  ideas: Product Branding Process Advice

  Branding: “Dangers of design by committee” and “Pitfalls in new product development”
  
  Mark Wolstencroft has added two opinion/advice articles on Branding to the “ideas” page. In the first new article he writes about how product ideas/concepts often should not be taken beyond the focus group stage in product development. The second article deals with a common problem/aspect of Branding, namely the committee approach to creative processes.
  
  Please go to Mark’s bio page and click on these or his other fine articles: http://www.techmankanata.com/at-4/Mark-Wolstencroft.htm
  
  Best Regards,
  
  Bill Evans
  
  • 04 Jan 2009, 7:50 pm
  Bill Evans wrote: > Branding: “Dangers of design by committee” and “Pitfalls in new > product development” > > Mark Wolstencroft has added two opinion/advice articles on Branding > to the “ideas” page. In the first new article he writes about how > product ideas/concepts often should not be taken beyond the focus > group stage in product development. The second article deals with a > common problem/aspect of Branding, namely the committee approach to > creative processes. > > Please go to Mark’s bio page and click on these or his other fine > articles: http://www.techmankanata.com/at-4/Mark-Wolstencroft.htm > > Best Regards, > > Bill Evans