International Entrepreneur Club

Posts 1-1 of 1

Sandra Faillace
The company name is only visible to registered members.

FREE MIT Enterprise Forum MasterClass (Virtual) this Thurdays 8/27 Noon
Hello & Hallo from Boston!

Below an invitation to a Virtual MasterClass organized by the MIT Enterprise Forum. They have a limited number of free guest passes, first come first serve. In case you are interested I am happy to arrange for a free pass for this Thursday's MasterClass, feel free to email me directly at: sandrafaillace@yahoo.com

-----------------------------------
The MIT Enterprise Forum is presenting a new series of Virtual MasterClasses with leading Visionary Thinkers in Business & Entrepreneurship:

“CONSCIOUS CAPITALISM”
How World-Class Companies Profit from Passion and Purpose

By Prof. RAJ SISODIA, Bentley University

Thursday, August 27th  12-1pm US EDT - REGISTER NOW http://enterpriseforum.mit.edu/network/masterclass.html

“What we need is a transformation. The way we think about business, what it is based on. People want businesses to do good in the world. It’s that simple.”
- John Mackey, Founder, CEO and Chairman, Whole Foods Market

Learn in an interactive MasterClass how: 
➢ Corporations and start-ups like Google, IKEA, Starbucks, and Timberland live up to their social promise and consistently outperform the market
➢ Go beyond corporate social responsibility and enjoy lower turnover, marketing costs and more creative and innovative employees
➢ Increase your “share of heart”: delivering the emotional, experiential, and social values your stakeholders are demanding

About the Author:
Raj Sisodia is professor of marketing and founding director of the Center for Marketing Technology at Bentley University. His book "Firms of Endearment: How World Class Companies Profit from Passion and Purpose" was named by Amazon.com and others as one of the ten best business books of 2007. He has published nearly 100 articles in journals such as Harvard Business Review and writes frequently for the Wall Street Journal. In 2003, he was cited as one of “50 Leading Marketing Thinkers” by the U.K.-based Chartered Institute of Marketing. Raj consults with and provides executive seminars for companies in various industries. Clients have included IBM, Volvo, Nokia and AT&T. Raj has a Ph.D. in marketing and business policy from Columbia University. http://www.firmsofendearment.com

Stand a Chance to win a 45-minute Coaching Session with RAJ!   

"Happiness comes from doing work that matters. Profits ensue from doing the right thing"
- Raj Sisodia

------
“This book redefines great companies as stakeholder value builders, not just shareholder agents”
- Philip Kotler, Professor at Northwestern University, and world's leading strategic marketer____________________________________________________________
- 25 Aug 2009, 02:24 am
Sandra Faillace wrote: > Hello & Hallo from Boston! > > Below an invitation to a Virtual MasterClass organized by the MIT > Enterprise Forum. They have a limited number of free guest passes, > first come first serve. In case you are interested I am happy to > arrange for a free pass for this Thursday's MasterClass, feel free to > email me directly at: sandrafaillace@yahoo.com > > ----------------------------------- > The MIT Enterprise Forum is presenting a new series of Virtual > MasterClasses with leading Visionary Thinkers in Business & > Entrepreneurship: > > “CONSCIOUS CAPITALISM” > How World-Class Companies Profit from Passion and Purpose > > By Prof. RAJ SISODIA, Bentley University > > Thursday, August 27th  12-1pm US EDT - REGISTER NOW > http://enterpriseforum.mit.edu/network/masterclass.html > > “What we need is a transformation. The way we think about business, > what it is based on. People want businesses to do good in the world. > It’s that simple.” > - John Mackey, Founder, CEO and Chairman, Whole Foods Market > > Learn in an interactive MasterClass how:  > ➢ Corporations and start-ups like Google, IKEA, Starbucks, and > Timberland live up to their social promise and consistently > outperform the market > ➢ Go beyond corporate social responsibility and enjoy lower turnover, > marketing costs and more creative and innovative employees > ➢ Increase your “share of heart”: delivering the emotional, > experiential, and social values your stakeholders are demanding > > About the Author: > Raj Sisodia is professor of marketing and founding director of the > Center for Marketing Technology at Bentley University. His book > "Firms of Endearment: How World Class Companies Profit from Passion > and Purpose" was named by Amazon.com and others as one of the ten > best business books of 2007. He has published nearly 100 articles in > journals such as Harvard Business Review and writes frequently for > the Wall Street Journal. In 2003, he was cited as one of “50 Leading > Marketing Thinkers” by the U.K.-based Chartered Institute of > Marketing. Raj consults with and provides executive seminars for > companies in various industries. Clients have included IBM, Volvo, > Nokia and AT&T. Raj has a Ph.D. in marketing and business policy from > Columbia University. www.firmsofendearment.com > > > Stand a Chance to win a 45-minute Coaching Session with RAJ!    > > "Happiness comes from doing work that matters. Profits ensue from > doing the right thing" > - Raj Sisodia > > ------ > “This book redefines great companies as stakeholder value builders, > not just shareholder agents” > - Philip Kotler, Professor at Northwestern University, and world's > leading strategic > marketer____________________________________________________________

International Entrepreneur Club

FREE MIT Enterprise Forum MasterClass (Virtual) this Thurdays 8/27 Noon