International Marketing

International Marketing

Posts 1-1 of 1
  • Claudia Koenig
    Claudia Koenig    Premium Member
    The company name is only visible to registered members.
    Invitation to webinar course on Customer Reference Marketing on Wednesday, 9th November
    Hello,

    Many B2B and IT-companies around the world are already leveraging from their most valuable assets – their customers – and turn them into valuable references in order to:
    -Shorten sales cycles
    -Increase revenue
    -Gain greater visibility
    -Allow sales more time for selling
    -Discover new opportunities for cross-sell and up-sell

    Customer References are being created and used within sales cycle in organizations of every size. But how do you ensure you got a good overview on the various activities your Customer References are conducting? How do you keep track of the various activities and the amount of references available for the creation of a case study or a phone call with a prospect? How do you capture the information on whether your customer had been overused or underutilized as a reference? And do you already have the necessary documents in place, e.g. a consent form, a brochure about your Customer Reference Program?

    Please allow me to invite you to a comprehensive webinar – in English! - on Wednesday, 9th November at 10:00 am GMT+1 (German time) OR on Wednesday, 9th November at 6:00pm GMT+1 (German time). Please note the webinars will have the same content – but as this event will be held for an international audience, please free to choose the suitable time for you! In this 2 hour comprehensive webinar you will learn about the advantages of selling with Customer References and how you leverage from building a Customer Reference Program.

    In this webinar, you will be provided with the following information:
    - Definition, characteristics and benefits of Customer Reference Selling
    - Definition of a Customer Reference Program
    - Information on how you identify the need for a Customer Reference Program internally
    - How to build a well-managed Customer Reference Program and why is it important for your organization
    - Overview of the various types of references activities
    - How to recruit a customer reference
    - Process, Workflows and documents
    - How to conduct a proper customer interview for the creation of a case study / customer success story
    - Customer Reference databases and applications
    - Best Practice examples
    - Other relevant information

    This will be an international webinar, which is why I have scheduled two meetings at different times. Please feel free to pick the date and time which would suit you best. The webinar will be held in English.

    If you know of any others within your network who might got interest in receiving this information, please feel free to forward to your peers / contacts. PLEASE NOTE: I will be happy to grant you 15% referral fee for every person who registers after you have actively promoted the webinar. The paid registrant who had been referred to the webinar by you, will also get a 15% discount of the overall webinar fee!


    Please register for the event by using this link: http://www.amiando.com/FGXSDPJ
    (morning webinar - at 10:00am GMT+1 – suitable for Europe and Asia-Pacific) OR this link: http://www.amiando.com/RWBUVFQ (evening webinar - at 6:00pm GMT+1 – suitable for participants from US, Canada and Latin-America).

    After this, you will be send the dial-in information and the link to the webinar.

    I am very much looking forward to having you join the webinar and hope to be able to equip you with enough information to help you leveraging from your most valuable asset - your customers!

    Thank you and best regards,
    Claudia
    • 30 Oct 2011, 10:15 pm