Intellectual Property and Patent & Trade Mark Protection
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Thomas SeifriedThe company name is only visible to registered members.Free ebook on German and European marketing and advertising law
Dear group members,
we have published a free ebook on German and European marketing law, German and European law regarding unfair practices, especially European law on unfair business-to-consumer commercial practices.
"Marketing - How to do it legally correct" deals with popular legal pitfalls when developing and implementing advertisement campaigns. It shall generate a sensibility referring to the following questions:
* Which material can one use for an advertising campaign?
* Which advertising methods, advertising messages, or behavior are potentially dangerous?
* Which specialities exist referring to particular forms of advertising and
* when advertising is meant to be for consumers?
This Ebook "Marketing - how to do it legally correct - (considering German and European law)" was adjusted to applicable law. The edition implies questions of law referring to Keyword-Advertising (Google Adwords) and the search engine optimization - SEO. Further it deals with advertising with matter of course and the newest important jurisdiction dealing with telesales activities and email advertisement aimed at existing customers.
Free download:
http://www.gewerblicherrechtsschutz.pro/index.php?id=rechtss...
Best regards
Thomas Seifried
- 23 May 2011, 1:19 pm
