Intellectual Property and Patent & Trade Mark Protection

Intellectual Property and Patent & Trade Mark Protection

Posts 1-1 of 1
  • Ulf Berghaus
    Ulf Berghaus
    The company name is only visible to registered members.
    Seminar: DotFUTURE
    New gTLDs risks and opportunities for brand owners
    ICANN's perspective of the new gTLD programme and objectives
    Potential rights protection mechanisms
    The brand owners perspective
    Current domain name registries perspective

    The proposed launch of new generic top-level domains in 2010 is likely to cause an unprecedented shake-up to the domain name system and the Internet. It presents a significant challenge and considerable burden on rights owners who will need to reconsider their online strategies carefully. The issue of trademark protection has risen to the forefront and it has become clear that careful management of the launch is critical to avoid these new TLDs offering the opportunity of a fertile field for cybersquatting, phishing and other illegal and unacceptable behaviour.

    What is the ICANN process that has led to this? How should brand owners react to this potential explosion in new generic top-level domains? What changes in strategy are necessary to protect brands and customers? What rights protection mechanisms will be in place? Should brand owners be considering applying themselves to run a TLD? What type of TLD and for
    whom?

    Datum/Ort: 10. Dezember 2009 in London

    http://www.forum-institut.de/fileadmin/pdf/0912185.pdf
    • 06 Oct 2009, 2:35 pm