Intellectual Property and Patent & Trade Mark Protection

Intellectual Property and Patent & Trade Mark Protection

Posts 1-5 of 5
  • Dr. Michael Thesen
    Dr. Michael Thesen    Premium Member
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    The price of GOOGLE
    I recently read that GOOGLE has overtaken Coca-Cola in the list of the most valuable trademarks:

    http://www.shortnews.de/start.cfm?id=664400

    Although I can imagine that the value of "Coca-Cola" can be calculated from the difference in the achievable price of the products with and without the trademark, I have no idea how to calculate the price of "GOOGLE". Does anybody know what models these poeple use for calculating the prices of the trademarks?
    • 27 Apr 2007, 09:38 am
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  • Dr. Markus Bahmann
    Dr. Markus Bahmann    Premium Member
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    Re^2: The price of GOOGLE
    Hello,

    on Okt. 18th, 2007 there will be an INTA Round Table in Munich regarding this topic.

    Dr. Jutta Menninger (PwC) will report about the efforts for harmonising the "numerous Models for the evaluation of a trademark".

    INTA Members (and others) are wellcome!

    Dr. Markus Bahmann
    Rechtsanwalt

    avocado rechtsanwälte

    Partnerschaft

    Sitz der Partnerschaft: Berlin
    PR 331 B (AG Berlin-Charlottenburg)

    nymphenburger str. 5
    80335 münchen
    t 089. 52 03 13 42
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    Skype: ra_dr._bahmann


    m.bahmann@avocado-law.com
    ... und im Internet unter http://www.avocado-law.com
    • 30 Jul 2007, 5:25 pm
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