Japan – Land der aufgehenden Sonne

Japan – Land der aufgehenden Sonne

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  • Prof. Dr. Parissa Haghirian
    Prof. Dr. Parissa Haghirian
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    Neuerscheinung "Japanese Consumer Dynamics" herausgegeben von Parissa Haghirian
    Liebe Listenmitglieder!

    Ich freue mich, Ihnen ein neues - von mir herausgegebenes Buch - zum Thema Konsumentenverhalten in Japan vorzustellen.

    JAPANESE CONSUMER DYNAMICS

    Price: $81.66
    Number of Pages: 224
    Print ISBN: 978-0-230-24286-9

    Available in all major online book stores (http://amzn.to/ehtJyZ)
    and on http://www.palgrave.com

    The Book
    Japanese consumers have changed dramatically over the past fifteen years. From the big spenders of the late 1980s bubble economy, they have become price-conscious, wealthy and sophisticated shoppers, demanding the world’s best service and most innovative products. A number of major shifts in Japanese society have led to the emergence of new consumer groups, such as the baby boomers, the single market, the new rich and otaku (enthusiastic) consumers. Today Japan is still the second largest and one of the most important consumer markets in the world; the economic crisis has not changed this. These major changes in consumer behaviour however, are still receiving insufficient coverage in management and marketing research. Japanese Consumer Dynamics fills this gap by discussing the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trends in the Japanese market.

    The Author
    Parissa Haghirian is Associate Professor of International Management in the Faculty of Liberal Arts at Sophia University, Tokyo, Japan. She is also a visiting Professor at Groupe HEC in Paris, Aalto University and Keio Business School and an adjunct professor at Temple University in Tokyo. She holds a Master’s degree in Japanese Anthropology (University of Vienna, Austria), and a Master’s degree and a PhD in International Management (Vienna University of Business, Austria). Since joining Sophia University, Dr Haghirian has taught undergraduate, graduate, and MBA classes on Japanese business practices and has researched and consulted on numerous aspects of this subject with Western and Japanese companies in Tokyo. She has published several books and articles on the topic and is the editor of J-Management: Fresh Perspective on the Japanese Firm in the 21st Century and Innovation and Change in Japanese Management.
    More information at http://www.parissahaghirian.com
    • 30 Jan 2011, 06:37 am