Lebensmittel (Nahrungs- und Genussmittel)

Lebensmittel (Nahrungs- und Genussmittel)

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  • Andreas von der Heydt
    Andreas von der Heydt    Premium Member   Group moderator
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    International Trends 2011
    Dear all,

    Consumer Goods Club (CGC) today brings you part 2 of its CGC Trend Trilogy 2011. By presenting the key trends for the next year, CGC assists in being able to anticipate and plan for your and your company´s future successes in the most effective way. After having introduced the 10 key global macro trends some days ago, below list features the top 20 micro economic trends as identified by TrendHunter.com.

    With 23,500,000 monthly views, TrendHunter.com is the world's largest, most popular trend community. Unlike trend reports created by individuals and small teams, they crowd source thousands of ideas from their Trend Hunter community.

    Video: http://www.consumergoodsclub.com/cgc-official-blog/79-resear...

    20. Projected Publicity - Marketers turning to large-scale, low-cost and ultra viral mediums like projected billboards.

    19. Interactive Retail - Interactive shopping bags, dinosaur-themed malls and iPad menus are all examples of how retail stores are striving to differentiate themselves from other industry competitors.

    18. Charitable Deviance - With so many organizations to choose from, charities are vying for consumer attention by using a variety of attention-grabbing methods.

    17. Wearable Tech - Earring telephones, holographic wristwear and visual hearing aids are all examples of how the fashionable and geeky can converge into a functionally chic product.

    16. Brand Reversion - From princess phones to Disney couture and childish ads, it seems that consumers are on a continual quest to satisfy their childhood nostalgia.

    15. On the Spot Style - Consumers have always valued street style fashion blogs, this trend has been amplified by a surge in unique, niche fashion sites and even a celebritizing of the bloggers themselves.

    14. Real-Timing - Businesses are incorporating Foursquare, Twitter and live streaming to provide participants with instant gratification. Social media has become the medium of choice by consumers who crave immediacy.

    13. Modern Cubism - Cubed lighting, architecture, seating and technology are the perfect match for those valuing clean lines and an uncluttered aesthetic.

    12. Next Besting (UPDATE) - While we’ve seen a lot of “next besting” since 2008, this trend continues to resurface in all industries such as fashion and technology

    11. Tangible Printing - From body armor to shoes and clothing, smaller businesses are using 3D printing for creating a variety of products because lower costs have increased the accessibility of this cutting edge technology.

    10. Hyperrealism - Rebelling against the notion of photoshopped perfection, artists are striving to create their own accurate representation of reality using their raw talent.

    9. Toddler Touchscreens - Using touchscreen platforms leveraged by the popular iPad, developers have been producing games that appeal to next gen parents who want to integrate new technology into their parenting.

    8. Democratic Selling - With crowd sourcing consumer votes are pushing a variety of products such as fashion, furniture and even quirky card designs.

    7. Rockstar Self-Expressionism - The old saying that “Rock’n’Roll will never die” rings true in a variety of industries proving that rock’n’roll culture still has significant influence.

    6. Modern Kidvertising - Children’s campaigns are appealing to adult interests by using eco-friendly textiles and minimalist décor. Say farewell to brightly patterned goods and cartoony commercials and welcome in a new era of adultized children’s products.

    5. Luxury Lives On - Indulgent consumers still crave luxury. The financial crisis has caused many businesses to scale back, but other businesses are taking risks and capitalizing on existing upper-class consumer needs.

    4. Geriatric Couture - Forward-thinking fashionistas are turning geriatric style on its head by modernizing it and embracing this preconceived bland flavor of style as today’s anti-fashion.

    3. Perpetual Adaptation - The products that consumers are purchasing are aesthetically evolving radically without losing their primary functions.

    2. Tweetonomics - As long as Twitter continues to flourish, so will the businesses and service industries that utilize it.

    1. Discrete Consumerism - Whether it’s Starbucks disguising one of its chains as an indie espresso bar or Absolut going labeless, it’s apparent that consumers are shying away from big brand names. Smaller or newer businesses have an open door to reap the rewards of an anti-corporation sentiment.

    Do you also see these trends and evolutions? Which other micro trends are on your radar?

    Tomorrow we will continue CGC´s Trend Trilogy with the final 3rd part. Don´t miss it!

    Best regards,

    Andreas von der Heydt
    http://www.consumergoodsclub.com
    9,000+ Global Professionals
    • 28 Dec 2010, 12:48 pm