Social Media in the Luxury Industry

Target group is the population working, interested in social media and/ or the luxury industry. The purpose of the group is to speak about the impact on moving to social media for the luxury industry. The planned topics are : e-reputation, being on Social Media for a luxury company can eventually hurt more and destroy a reputation. ROI : how do we measure the Return on Investment for a Luxury company being on Social Media. Strategy : how do we proceed, what are the limits and the strategy behind it. SM branding and campaign ideas : how to harness best practices and the creativity of luxury branding in social media appropriately.