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Brands

This forum covers all issues of branding: How to build, position and manage corporate and product brands, how to value and protect them.

The beauty of branding is its interdisciplinary nature. Nobody can do it alone. People with diverse skills are needed: strategists, designers, trademark attorneys, accountants, marketers, etc. Branding people must rely on sound advice from their peers in order to do their job well. This forum offers us the opportunity to give and receive advice on a global basis.

Wanted: Knowledge and wisdom; expert advice; interesting, controversial, revolutionary ideas; passionate but respectful discussions; courtesy; sense of humor.
Group information
Group exists since:
24 Aug 2005

Total group members:
209

Articles in this group:
268

Languages:
German
Group settings
Membership must be approved:
yes

Group visibility:
Everybody

Read articles:
XING members only

Write articles:
Group members only

Moderated by: