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• Case study: Email Marketing to Social Media Campaign, nice try or not?

• 
  Michael Leander    Group moderator

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  Case study: Email Marketing to Social Media Campaign, nice try or not?

  You can find the case study here:
  http://www.michaelleander.com/2010/11/06/email-marketing-to-...
  
  Your comments are more than welcome
  
  • 09 Nov 2010, 7:10 pm
  Michael Leander wrote: > You can find the case study here: > http://www.michaelleander.com/2010/11/06/email-marketing-to-social-media-campaign-case-study-nice-try-or-not/ > > Your comments are more than welcome
• 
  Stephan Haux    Premium Member

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  Re: Case study: Email Marketing to Social Media Campaign, nice try or not?

  Another example for "We need to do Social Media!" marketeer trying to impress his or her boss, customer or the management. Not having a clue what this will bring besides some new followers, blog subscribers or fans on facebook. Not idea how those "relations" shall ever turn into full payment bookings. It does not bring anyone more often to London and certainly in the time of the tight regime of corporate travel policies not many business travelers are free to select the hotels they want - and certainly not in an expensive wild city like London.
  
  My take: Wasted money, that will be used by another set of clueless folks to state "Web 2.0 marketing is growing and therefore: Don't miss it."
  
  Cheers Stephan
  
  • 16 Nov 2010, 10:32 pm
  Stephan Haux wrote: > Another example for "We need to do Social Media!" marketeer trying to > impress his or her boss, customer or the management. Not having a > clue what this will bring besides some new followers, blog > subscribers or fans on facebook. Not idea how those "relations" shall > ever turn into full payment bookings. It does not bring anyone more > often to London and certainly in the time of the tight regime of > corporate travel policies not many business travelers are free to > select the hotels they want - and certainly not in an expensive wild > city like London. > > My take: Wasted money, that will be used by another set of clueless > folks to state "Web 2.0 marketing is growing and therefore: Don't > miss it." > > Cheers Stephan
• 
  Michael Leander    Group moderator

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  Re^2: Case study: Email Marketing to Social Media Campaign, nice try or not?

  Thanks for your comments, Stephan. A bit better segmentation or demystification of the target audience could turn a campaign such as the one in question from a mediocre tactical one to a part of a longer term dialogue.
  
  • 06 Dec 2010, 08:34 am
  Michael Leander wrote: > Thanks for your comments, Stephan. A bit better segmentation or > demystification of the target audience could turn a campaign such as > the one in question from a mediocre tactical one to a part of a > longer term dialogue.