Chief Marketing Officer's Exclusive

Chief Marketing Officer's Exclusive

Posts 1-2 of 2
  • Claudia David
    Claudia David    Premium Member   Group moderator
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    Groupon – Lucrative or Loss-Leader? by social commerce today
    An interesting summary on the value of Groupon to brands and businesses. No answer given, but good points to think about or to keep in mind when considering any activity in that direction.

    Just follow the link or go to to socialcommercetoday.com
    search groupon or Social Commerce Platform Overview: Groupon – Lucrative or Loss-Leader?

    http://socialcommercetoday.com/executive-briefing-groupon-wo...

    Enjoy,
    C.D.
    • 04 Nov 2011, 2:37 pm
  • Prof. Dr. Urs E. Gattiker
    Prof. Dr. Urs E. Gattiker    Premium Member   Group moderator
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    Re: Groupon – Lucrative or Loss-Leader? by social commerce today
    Claudia thanks for this info. Maybe this Case Study from Cornell U helps to shed some lights on the fact if we should or should not use Groupon deals for our business:

    ==> Why a #Groupon Deal might not work for your firm - #case travel agency

    ===> http://su.pr/1NzKPe
    • 24 Nov 2011, 11:06 am