Chief Marketing Officer's Exclusive

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• Identity, a key management concept for the 21st century

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  Michael Leander    Group moderator

  The company name is only visible to registered members.

  Identity, a key management concept for the 21st century

  Great, new webinar with Dr. Oliviere about your company’s identity.
  
  Register free here http://www.markedu.com/2011/05/25/identity-a-key-management-...
  
  Introduction to the webinar:
  
  Identity determines how a company drives its strategic thinking and acting. Many strategic or tactical changes fail because nothing has been done to understand which elements of the established identity should be changed and how to drive this change.
  
  On the contrary, a deep understanding of a company’s identity helps manage major transitions such as a new strategy, a new branding initiative, international expansion or an acquisition.
  
  The 21st century economy and society will be more favorable to companies who have a deep sense of their identity and know how to manage it.
  
  Learn more and register http://www.markedu.com/2011/05/25/identity-a-key-management-...
  
  • 18 Jul 2011, 6:44 pm
  Michael Leander wrote: > Great, new webinar with Dr. Oliviere about your company’s identity. > > Register free here > http://www.markedu.com/2011/05/25/identity-a-key-management-concept-fo > r-the-21st-century/ > > Introduction to the webinar: > > Identity determines how a company drives its strategic thinking and > acting. Many strategic or tactical changes fail because nothing has > been done to understand which elements of the established identity > should be changed and how to drive this change. > > On the contrary, a deep understanding of a company’s identity helps > manage major transitions such as a new strategy, a new branding > initiative, international expansion or an acquisition. > > The 21st century economy and society will be more favorable to > companies who have a deep sense of their identity and know how to > manage it. > > Learn more and register > http://www.markedu.com/2011/05/25/identity-a-key-management-concept-fo > r-the-21st-century/