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Michael Leander Group moderator
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Silo, silo in the game – who is the prettiest or are we the same?
Social media marketing vs. email marketing. Direct mail vs. email marketing. Outdoor vs. TV. When will marketers ever learn?

Let’s face it. Being great at marketing these days requires more than a flashy pair of pants and a slick hair-cut. With new channels comes new challenges. Marketers should be taking a holistic and customer centric approach, but instead seem to be busy putting themselves into neat little “evangelic silos”. Hence most marketers fail to approach their market with a holistic mindset which in turn may result in less success.

Read the full article here:

http://www.michaelleander.me/blog/silo-silo-in-the-game-who-...

PS: You are also welcome to have a peak at http://www.marketingtelly.com
- 01 Dec 2011, 06:58 am
Michael Leander wrote: > Social media marketing vs. email marketing. Direct mail vs. email > marketing. Outdoor vs. TV. When will marketers ever learn? > > Let’s face it. Being great at marketing these days requires more than > a flashy pair of pants and a slick hair-cut. With new channels comes > new challenges. Marketers should be taking a holistic and customer > centric approach, but instead seem to be busy putting themselves into > neat little “evangelic silos”. Hence most marketers fail to approach > their market with a holistic mindset which in turn may result in less > success. > > Read the full article here: > > http://www.michaelleander.me/blog/silo-silo-in-the-game-who-is-the-prettiest-or-are-we-the-same/ > > PS: You are also welcome to have a peak at > http://www.marketingtelly.com

Chief Marketing Officer's Exclusive

Silo, silo in the game – who is the prettiest or are we the same?