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Michael Leander Group moderator
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The CMO's Imperative - new report from BCG with checklist
The CMO Imperative is the title of a new report from Boston Consulting Group. This one is surprisingly well written and actionable. It even includes a Digital Marketing Health Checklist.

Get it here:
http://www.michaelleander.com/2010/12/05/the-cmo-imperative-...
- 06 Dec 2010, 08:32 am
Michael Leander wrote: > The CMO Imperative is the title of a new report from Boston > Consulting Group. This one is surprisingly well written and > actionable. It even includes a Digital Marketing Health Checklist. > > Get it here: > http://www.michaelleander.com/2010/12/05/the-cmo-imperative-and-digital-health-checklist-from-bcg/