Chief Marketing Officer's Exclusive

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• What are the latest CMO Trends in 2009?

• 
  Michael Leander    Group moderator

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  What are the latest CMO Trends in 2009?

  Soon we will be releasing the results of the CMO Trend 2009 survey.
  
  The survey answers a number of interesting questions such as;
  
  - which ROMI metrics are most important to the CMO
  - is the marketing strategy focused on brand-building at the expense of other initiatives with more demonstrable ROI.
  - will CMO's focus more on direct marketing in 2009 than they did in 2008
  
  and more.
  
  The survey will be presented at an interactive web-seminar (online presentation you access from your computer) on the 2nd. of February 2009. Participants will get the full report (as will anyone whom completed the survey).
  
  To attend / learn more: http://www.amiando.com/CMOTrends_1.html
  
  • 16 Jan 2009, 7:45 pm
  Michael Leander wrote: > Soon we will be releasing the results of the CMO Trend 2009 survey. > > The survey answers a number of interesting questions such as; > > - which ROMI metrics are most important to the CMO > - is the marketing strategy focused on brand-building at the expense > of other initiatives with more demonstrable ROI. > - will CMO's focus more on direct marketing in 2009 than they did in > 2008 > > and more. > > The survey will be presented at an interactive web-seminar (online > presentation you access from your computer) on the 2nd. of February > 2009. Participants will get the full report (as will anyone whom > completed the survey). > > To attend / learn more: http://www.amiando.com/CMOTrends_1.html