Leadership conducts groups (of people) from A (the point of departure) to B (the destination). It involves a challenge, a risk, an illusion, to leave a known situation to venture for the unknown but promising destination. That is why leadership requires charisma, passion, vision and above all.....followers.

Market leadership possibly represents the same but involves a company that sets the pace on a market and manages to draw all the attention to it. What is this secrete that makes one a charismatic market leader and a worthy competitor....not?

In this group we pretend to discuss this, as well as anything else that comes to our mind that teaches or encourages us to stand out and make a difference. In a big way or small.

Feel free to join and comment.