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• 21 experts show and tell how they define Social CRM

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  Roman Anlanger    Premium Member   Group moderator   Ambassador   Xpert Ambassador

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  21 experts show and tell how they define Social CRM

  "Social CRM represents an important marketing milestone because it combines social marketing and science.
  
  Social CRM (Customer Relationship Management) marries mass, word-of-mouth, personal interactions with the principles of a sophisticated and software-based discipline; one that is more associated with 1-to-1 than 1-to-many relationships and B2B than B2C marketing. Because it connects many audiences plus is digital and measurable, Social CRM holds great promise for many marketers.
  
  It is still early in its life cycle so there are different definitions and some think Social CRM is more of a buzzword than a real thing. But there are very smart CRM experts who believe it is a powerful tool that is going to with us for some time as the chart above shows." (barnraisersllc.com)
  
  Ganzer Artikel: http://barnraisersllc.com/2012/01/21-experts-show-tell-socia...
  
  Beste Grüße
  Roman Anlanger
  
  • 16 Jan 2012, 7:00 pm
  Roman Anlanger wrote: > "Social CRM represents an important marketing milestone because it > combines social marketing and science. > > Social CRM (Customer Relationship Management) marries mass, > word-of-mouth, personal interactions with the principles of a > sophisticated and software-based discipline; one that is more > associated with 1-to-1 than 1-to-many relationships and B2B than B2C > marketing. Because it connects many audiences plus is digital and > measurable, Social CRM holds great promise for many marketers. > > It is still early in its life cycle so there are different > definitions and some think Social CRM is more of a buzzword than a > real thing. But there are very smart CRM experts who believe it is a > powerful tool that is going to with us for some time as the chart > above shows." (barnraisersllc.com) > > Ganzer Artikel: > http://barnraisersllc.com/2012/01/21-experts-show-tell-social-crm/ > > Beste Grüße > Roman Anlanger