Nachrichten 2.0

Nachrichten 2.0

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  • Leander Wattig
    Leander Wattig    Group moderator
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    Kostenlose E-Books zu den Themen Internet, Medien und Wirtschaft
    ► Remix: Making Art and Commerce Thrive in the Hybrid Economy (http://www.bloomsburyacademic.com/remix.htm)
    (PDF: http://www.bloomsburyacademic.com/pdf%20files/Remix.pdf; 4,8 MB)
    Autor/Herausgeber: Lawrence Lessig
    Erscheinungsjahr: 2008

    Lawrence Lessig, the reigning authority on intellectual property in the Internet age, spotlights the newest and possibly the most harmful culture war—a war waged against our kids and others who create and consume art. America’s copyright laws have ceased to perform their original, beneficial role: protecting artists’ creations while allowing them to build on previous creative works. In fact, our system now criminalizes those very actions.

    For many, new technologies have made it irresistible to flout these unreasonable and ultimately untenable laws. Some of today’s most talented artists are felons, and so are our kids, who see no reason why they shouldn’t do what their computers and the Web let them do, from burning a copyrighted CD for a friend to “biting” riffs from films, videos, songs, etc and making new art from them.

    Criminalizing our children and others is exactly what our society should not do, and Lessig shows how we can and must end this conflict—a war as ill conceived and unwinnable as the war on drugs. By embracing “read-write culture,” which allows its users to create art as readily as they consume it, we can ensure that creators get the support—artistic, commercial, and ethical—that they deserve and need. Indeed, we can already see glimmers of a new hybrid economy that combines the profit motives of traditional business with the “sharing economy” evident in such Web sites as Wikipedia and YouTube. The hybrid economy will become ever more prominent in every creative realm—from news to music—and Lessig shows how we can and should use it to benefit those who make and consume culture.

    Remix is an urgent, eloquent plea to end a war that harms our children and other intrepid creative users of new technologies. It also offers an inspiring vision of the post-war world where enormous opportunities await those who view art as a resource to be shared openly rather than a commodity to be hoarded.


    ► Music 2.0 (http://www.music20book.com/)
    (PDF: http://www.music20book.com/files/music20.kotisivukone.com/ti... 8,1 MB)
    Autor/Herausgeber: Gerd Leonhard
    Erscheinungsjahr: 2008

    Music2.0 is an inspiring and invigorating collection of Music & Media Futurist Gerd Leonhard’s best essays and blog posts on the future of the music industry. The book continues and expands on the ideas and models Gerd presented in his first book “The Future of Music” (co-written with Dave Kusek, published by Berklee Press, 2005), which has become a must-read work within the music industry, worldwide, and was translated into German, Spanish and Italian.

    Music2.0 clearly describes what the next generation of music companies will actually look like; hence the use of the term Music2.0, a catch-all phrase derived from the increasingly over-used “Web 2.0.” In this book, Gerd does not mince his words when it’s about spelling things out, and his style is both engaging as well as hard-hitting and provocative.


    ► The Wealth of Networks - How Social Production Transforms Markets and Freedom (http://cyber.law.harvard.edu/wealth_of_networks/Main_Page)
    (PDF: http://www.benkler.org/Benkler_Wealth_Of_Networks.pdf; 3,6 MB)
    Autor/Herausgeber: Yochai Benkler
    Erscheinungsjahr: 2006

    With the radical changes in information production that the Internet has introduced, we stand at an important moment of transition, says Yochai Benkler in this thought-provoking book. The phenomenon he describes as social production is reshaping markets, while at the same time offering new opportunities to enhance individual freedom, cultural diversity, political discourse, and justice. But these results are by no means inevitable: a systematic campaign to protect the entrenched industrial information economy of the last century threatens the promise of today’s emerging networked information environment.

    In this comprehensive social theory of the Internet and the networked information economy, Benkler describes how patterns of information, knowledge, and cultural production are changing—and shows that the way information and knowledge are made available can either limit or enlarge the ways people can create and express themselves. He describes the range of legal and policy choices that confront us and maintains that there is much to be gained—or lost—by the decisions we make today.


    ► Interaktive Wertschöpfung: Open Innovation, Individualisierung und neue Formen der Arbeitsteilung (http://www.open-innovation.com/iws/buch.html)
    (PDF: http://www.open-innovation.com/iws/Reichwald-Piller_IWS-2006... 2,9 MB)
    Autor/Herausgeber: Ralf Reichwald/Frank Piller
    Erscheinungsjahr: 2006

    Kunden sind heute nicht nur passive Empfänger und Konsumenten einer vom Hersteller dominierten Wertschöpfung. Vielmehr gestalten viele Kunden Produkte und Dienstleistungen aktiv mit und übernehmen dabei sogar teilweise deren Entwicklung und Herstellung. Diese Wertschöpfungspartnerschaft führt zu neuen Formen der Arbeitsteilung, der Koordination und Organisation von Innovations- und Produktionsprozessen. Zur Organisation arbeitsteiliger Wertschöpfung gibt es bislang zwei wesentliche Alternativen: die hierarchische Koordination im Unternehmen oder die Nutzung des Marktmechanismus über Angebot und Nachfrage. Eine Zwischenform bilden die verschiedenen Varianten von Unternehmensnetzwerken. Die interaktive Wertschöpfung bildet eine dritte Alternative: die Arbeitsteilung zwischen Herstellerunternehmen und Kunden, die zum Wertschöpfungspartner werden. Reichwald/Piller behandeln Entwicklungen wie Peer-Production, Kundeninnovation, Open-Source-Software-Entwicklung, Kunden-Communities oder Web 2.0. Anhand vieler Beispiele und Fallstudien diskutieren sie die wesentlichen Prinzipien und Ansatzpunkte, aber auch die Grenzen der interaktiven Wertschöpfung. Open Innovation und Produktindividualisierung (Mass Customization) werden als konkrete Umsetzungsformen einer interaktiven Wertschöpfung anhand von Praxisbeispielen vorgestellt.”Interaktive Wertschöpfung” richtet sich an die Fachwelt in Wissenschaft und Praxis in den Bereichen Innovationsmanagement, strategisches Management, Organisation und Produktion. Prof. Dr. Prof. h. c. Dr. h. c. Ralf Reichwald ist Professor für Betriebswirtschaftslehre an der Fakultät für Wirtschaftswissenschaften und Inhaber des Lehrstuhls für Betriebswirtschaftslehre - Information, Organisation und Management (IOM) an der TU München. Dr. Frank Piller ist Privatdozent für Betriebswirtschaftslehre an der TU München und Research Fellow an der MIT Sloan School of Management, Cambridge, USA.



    Die Liste mit allen Büchern finden Sie hier: http://leanderwattig.de/index.php/2009/05/08/kostenlose-e-bo...
    • 09 May 2009, 01:07 am