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• Was Presseverlage von der Porno-Industrie lernen können ...

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  Leander Wattig    Group moderator

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  Was Presseverlage von der Porno-Industrie lernen können ...

  ... darüber schreibt Mark S. Luckie in seinem Blog 10,000 words:
  (http://www.10000words.net/2008/01/what-journalism-industry-c...)
  
  Ein Auszug:
  "Very few online news sites are providing large amounts of video content produced exclusively for the web that is not derivative of a print or broadcast story. Right now that isn't a bad thing because you get more bang for your buck if the package is available on more than one platform. But it doesn't help to change the prevailing ideology that print/broadcast consumers and online consumers are the same group of people. Often the online user is in a completely different market than the target audience of the news site and requires more sophisticated content than what is being offered to the traditional news consumer."
  
  • 02 Feb 2008, 9:58 pm
  Leander Wattig wrote: > ... darüber schreibt Mark S. Luckie in seinem Blog 10,000 words: > (http://www.10000words.net/2008/01/what-journalism-industry-can-learn-from.html) > > Ein Auszug: > "Very few online news sites are providing large amounts of video > content produced exclusively for the web that is not derivative of a > print or broadcast story. Right now that isn't a bad thing because > you get more bang for your buck if the package is available on more > than one platform. But it doesn't help to change the prevailing > ideology that print/broadcast consumers and online consumers are the > same group of people. Often the online user is in a completely > different market than the target audience of the news site and > requires more sophisticated content than what is being offered to the > traditional news consumer."