DEMAND driven ECONOMICS

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• What could be the landmark for 2007?

• 
  Amarendra Dhiraj    Group moderator

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  What could be the landmark for 2007?

  Put Yourself at the Center of the Action.Here are few of my picks you can follow.
  
  Be first. This is one of the immutable laws of marketing. Who was the first person to fly across the Atlantic? Lindbergh. Who was the second? No idea.
  If you can't be first, create a new category so you can be first. Who was the first woman to fly across the Atlantic? Amelia Earhart. New category. We didn't have the first Web conference out there, but when we applied "Web 2.0" to the category, we created something new.
  Tim O'Reilly
  Founder and CEO, O'Reilly Media
  
  Protect the Brand Called You
  You have to respect your efforts and the product you create. I've turned down a lot of opportunities. Someone wanted to create a diet program out of the book, and I said, "No, it's not a diet book. It's a lifestyle thing." It's not the image I want to project. Some TV producers asked me to do a cooking show, and I said no. They said, "Are you stupid?" I said, "I'm not a chef. I'm a home cook. I don't want to be perceived as a chef." They said, "We'll train you." And I said, "But it's not me." They were speechless.
  Mireille Guiliano
  President CEO, Cliquot; author, French Women Don't Get Fat
  
  Keep Social Networks Social
  The key is to be true to your community's norms and values. You can't just force yourself on people and try to sell them something they don't want - that's good advice for marketers generally, but particularly on community-driven sites like MySpace.
  Chris DeWolfe
  Co-founder, Myspace
  
  Give Your Startup a Fighting Chance
  Test first. Launch your product or service before you have funding. See how people respond to it before you have a PowerPoint and business plan - have something people can use, and go from there.
  Chad Hurley
  Co-founder, YouTube
  
  Succeed with simplicity
  Silicon Valley companies have a tendency to develop these systems that rely on complexity. But it produces things like the personal computer running Windows. Google from the beginning focused on the simple search box, the simple search page.
  Eric Schmidt
  CEO, Google
  
  Turn a Setback Into a Comeback
  Don't wallow in it. View it as an opportunity to do things differently. The goal is not to make the same mistake twice. Pick yourself up, dust yourself off, learn the lesson, and move on.
  Carly Fiorina
  Former Chairman and CEO, Hewlett-Packard
  
  • 06 Mar 2007, 11:52 pm
  Amarendra Dhiraj wrote: > Put Yourself at the Center of the Action.Here are few of my picks > you can follow. > > Be first. This is one of the immutable laws of marketing. Who > was the first person to fly across the Atlantic? Lindbergh. Who was > the second? No idea. > If you can't be first, create a new category so you can be first. > Who was the first woman to fly across the Atlantic? Amelia Earhart. > New category. We didn't have the first Web conference out there, but > when we applied "Web 2.0" to the category, we created something new. > Tim O'Reilly > Founder and CEO, O'Reilly Media > > Protect the Brand Called You > You have to respect your efforts and the product you create. > I've turned down a lot of opportunities. Someone wanted to create a > diet program out of the book, and I said, "No, it's not a diet book. > It's a lifestyle thing." It's not the image I want to project. Some > TV producers asked me to do a cooking show, and I said no. They said, > "Are you stupid?" I said, "I'm not a chef. I'm a home cook. I don't > want to be perceived as a chef." They said, "We'll train you." And I > said, "But it's not me." They were speechless. > Mireille Guiliano > President CEO, Cliquot; author, French Women Don't Get Fat > > Keep Social Networks Social > The key is to be true to your community's norms and values. You can't > just force yourself on people and try to sell them something they > don't want - that's good advice for marketers generally, but > particularly on community-driven sites like MySpace. > Chris DeWolfe > Co-founder, Myspace > > Give Your Startup a Fighting Chance > Test first. Launch your product or service before you have funding. > See how people respond to it before you have a PowerPoint and > business plan - have something people can use, and go from there. > Chad Hurley > Co-founder, YouTube > > Succeed with simplicity > Silicon Valley companies have a tendency to develop these systems > that rely on complexity. But it produces things like the personal > computer running Windows. Google from the beginning focused on the > simple search box, the simple search page. > Eric Schmidt > CEO, Google > > Turn a Setback Into a Comeback > Don't wallow in it. View it as an opportunity to do things > differently. The goal is not to make the same mistake twice. Pick > yourself up, dust yourself off, learn the lesson, and move on. > Carly Fiorina > Former Chairman and CEO, Hewlett-Packard