DEMAND driven ECONOMICS

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• Zack Snyder's “Warner Bros. 300” - Spartans Business culture

• 
  Amarendra Dhiraj    Group moderator

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  Zack Snyder's “Warner Bros. 300” - Spartans Business culture

  An entrepreneur often faces such a situation when competing against a big corporation.
  
  - An insight - To be an effective leader
  - Inspire employees
  - Create a recognizable brand
  
  Loyalty: "I would die for any of mine," replies Leonidas. In Leonidas' enterprise, his staff takes ownership and pride in the company and has a stake in the firm.
  
  A strong brand:
  Leonidas knows that his 300 men can't completely destroy the Persian army. But figures shows that if the Spartans live up to their reputation by ruthlessly killing the Persians, the enemy might flee or runaway. In other words, Leonidas saw the Spartans as a brand. He is a good marketer, fully understanding the power of brand and images.
  
  A powerful leader: Leonidas is a warrior; he treats his family and friends as equals. His wife, the queen, is a partner, and he's smart enough to solicit her advice when it comes to business matters. He also spends quality time with his six-year-old son, teaching him the business (i.e., showing the little bugger how to fight).
  
  Wall of corpses- an advertising message to the Persian
  
  Brand image: - “Spartans are a company of men you don't want to encounter”
  Tool: word of mouth.
  
  Spartan CEO tells his competitor, Xerxes (competitor)
  
  "The world will know that free men stood against a tyrant that few stood against many and before this battle were over, that even a god-king can bleed."
  
  Message to general public
  Unique brand of power and will
  
  The trick: He seeks approval from some grotesque oracles (his board of directors) to take 10,000 Spartan soldiers to fight off the Persian army, but he is rebuffed. And so, like all good entrepreneurs, Leonidas finds a loophole.
  
  He informs fellow Spartan colleagues that he's taking a walk, bringing 300 of his top-flight employees as body guards, and goes off to complete his business plan--to fight the Persians at the narrow cliffs of Thermopylae and frighten the immense army into fleeing.
  
  The Vision: Leonidas thinks that even if he and his 300 men don't win this particular battle, educating the public about the company will help the Spartan brand endure long after he is gone.
  
  Result: After 2,500 years Hollywood made a movie about this battle. If you haven't seen 300 yet, be sure to study these lessons and then go see them put to use in the movie. Do that and you may suck all the joy out of watching a blockbuster action movie--but you'll wind up with one heck of a business?
  
  • 21 Mar 2007, 2:35 pm
  Amarendra Dhiraj wrote: > An entrepreneur often faces such a situation when competing against a > big corporation. > > - An insight - To be an effective leader > - Inspire employees > - Create a recognizable brand > > Loyalty: "I would die for any of mine," replies Leonidas. In > Leonidas' enterprise, his staff takes ownership and pride in the > company and has a stake in the firm. > > A strong brand: > Leonidas knows that his 300 men can't completely destroy the Persian > army. But figures shows that if the Spartans live up to their > reputation by ruthlessly killing the Persians, the enemy might flee > or runaway. In other words, Leonidas saw the Spartans as a brand. He > is a good marketer, fully understanding the power of brand and > images. > > A powerful leader: Leonidas is a warrior; he treats his family and > friends as equals. His wife, the queen, is a partner, and he's smart > enough to solicit her advice when it comes to business matters. He > also spends quality time with his six-year-old son, teaching him the > business (i.e., showing the little bugger how to fight). > > Wall of corpses- an advertising message to the Persian > > Brand image: - “Spartans are a company of men you don't want to > encounter” > Tool: word of mouth. > > Spartan CEO tells his competitor, Xerxes (competitor) > > "The world will know that free men stood against a tyrant that few > stood against many and before this battle were over, that even a > god-king can bleed." > > Message to general public > Unique brand of power and will > > The trick: He seeks approval from some grotesque oracles (his board > of directors) to take 10,000 Spartan soldiers to fight off the > Persian army, but he is rebuffed. And so, like all good > entrepreneurs, Leonidas finds a loophole. > > He informs fellow Spartan colleagues that he's taking a walk, > bringing 300 of his top-flight employees as body guards, and goes off > to complete his business plan--to fight the Persians at the narrow > cliffs of Thermopylae and frighten the immense army into fleeing. > > The Vision: Leonidas thinks that even if he and his 300 men don't win > this particular battle, educating the public about the company will > help the Spartan brand endure long after he is gone. > > Result: After 2,500 years Hollywood made a movie about this battle. > If you haven't seen 300 yet, be sure to study these lessons and then > go see them put to use in the movie. Do that and you may suck all the > joy out of watching a blockbuster action movie--but you'll wind up > with one heck of a business?